Why isn't my new logo displaying correctly on my website?

Topic summary

New logo in Shopify’s STORY theme appears correctly in the editor, but the old logo shows in the live preview, except the cart displays the new logo. Goal: ensure the new logo appears sitewide before going live.

Key steps and findings:

  • Store URL shared; password protection removed so the issue could be checked.
  • Reviewer couldn’t reproduce the problem on inspection and requested screenshots/video.
  • OP provided three screenshots showing: correct logo in account and editor; old logo in “View Your Online Store.” (Images are central to understanding.)
  • Reviewer initially suspected a custom font issue and advised uploading web font files (TTF/OTF/WOFF/WOFF2/SVG), but OP clarified the logos are JPG images.
  • Final check indicated the logo now displays correctly everywhere. Reviewer attributed it to an admin/preview caching or propagation delay rather than a configuration problem.

Outcome: Issue appears resolved without changes; no further action items noted. Discussion effectively closed unless the mismatch recurs.

Summarized with AI on January 6. AI used: gpt-5.

@birdyskitchen

Thanks for details i think font issue your logo is custom font right?

if yes custom font so please upload this font type file TTF, OTF, WOFF, WOFF2, SVG