after a lot of work building the site and finding suppliers, we finally launched our online store end of last year.
While organic traffic brings in a couple of hundred visitors per month and we’ve had a couple of orders already, the shop is not converting as we’d wish. Therefore, we are currently running a google ads campaign to test conversion and optimize the usability of our store.
The CTR of the campaign is at above 10% which is fantastic, but unfortunately the traffic still does not convert. Users visit the site, click around a little bit but then leave after an average of 30 seconds and with a bounce rate of 89%.
I am hoping to get your feedback on what the **** we might be doing wrong. Honest words welcome. We are passionate about the products we are selling. We are convinced they are good and use them ouselves. Still, somehow our site does not seem to be convincing enough to buy.
Gina here from flareAI - your Fully Automated Free Sales Machine. Hope you are doing good! I am happy to share some suggestions for your query.
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I’ve taken a look at your store and found there are quite a few things which if added can increase sales.
The header banner should help the right visitors dive deeper into your website while also weeding out the people who won’t find value in what you offer.
Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
Display store’s contact info like phone number, email address, and office address in the Contact Us page.
Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers’ full name, and profile photo of them to add authenticity and credibility.
Create a Facebook account for your store. Having a Facebook Store is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
Add a FAQ page to provide information on frequent questions or concerns
Add a section for email Newsletter in the footer to give updates pertaining to your business, products, and services.
Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
Add detailed filters in collection pages to help your visitors narrow in on the specific product they’re looking for and find products they might be interested in based on certain features (e.g. size, color, category)
Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
Add CTA button like Shop Now, Buy Now in the Home page header banner or slideshow
The Call To Action(CTA) is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.
When your customers search on Google, your product can be found only if Google has indexed the page. Your customers trust Google Search more than Ads. flareAI works every day for you, tapping into Google Search and 20+ of world’s best & biggest free sales channels. Sit back, relax.
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