Why isn't my online store getting any traffic or sales?

Store Feedback

Topic summary

A store owner seeks help for their online shop experiencing no traffic or sales, selling primarily hats and accessories.

Main Issues Identified:

  • Navigation bar is too thick, consuming valuable screen space
  • Hero section lacks compelling elements—currently just an image without clear headline, subtitle, or call-to-action (CTA)
  • ‘Add to Cart’ button doesn’t stand out visually among other page elements

Recommendations Provided:

Immediate fixes:

  • Resize navigation bar to display more hero content
  • Add clear headline, subtitle, and attractive CTA to hero section
  • Style the ‘Add to Cart’ button uniquely (color, border) to distinguish it as the primary action

Marketing strategies for single-product focus:

  • Create holiday-themed landing page with countdown timer, exclusive discounts, free shipping offers
  • Leverage Black Friday/Cyber Monday with campaigns like “Mix & Match Madness,” “Hat-tastic Flash Sales,” or “BFCM Mystery Grab Bags”
  • Use social media (Instagram, Facebook, Pinterest, TikTok) to showcase the product creatively
  • Share the brand story explaining why the hat was created and its benefits
  • Use high-quality images from various angles and videos showing product interaction

Hero section revamp specifics:

  • High-resolution visuals featuring the hat on models
  • Compelling headline conveying the hat’s essence (e.g., “Elevate Your Style with Our Premium Hats”)
  • Brief subtitle highlighting key benefits

Status: Discussion remains open with ongoing back-and-forth guidance.

Summarized with AI on November 17. AI used: claude-sonnet-4-5-20250929.
1

I need some advice and help my store isnt getting much traffic nor any sales if you could help with whats going wrong with it. www.akso.co.uk

2

Hi @AKSO

I’m Garcia from PageFly - Landing Page Builder App.

Congratulations on your new store! It looks great, but I have some feedback that could help you improve your conversion rate (CRO).

  • Resize the navigation bar

Currently, I saw that your navigation bar is a little bit too thick. One of the main drawbacks is that it takes up valuable screen space, which can limit the amount of content and information you can display on your store.

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You can resize the navigation bar to fit and to show more content of the Hero Section.

  • Re-created Hero section

This section plays an outsized role when it comes to setting the tone of a webpage, while attracting attention, and compelling action. But currently, your hero section is just an image, without CTA or clear title to attract customers.

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You should add a clear headline and subtitle, follow up with an attractive CTA. The key here is to convey all visitors need to know about your product, as quickly as you possibly can.

  • Ensure the ‘Add to Cart’ Button’s Styling Is Unique

Amidst the sea of information on a store: product images, descriptions, cross-sells, and banners, among others; the primary “Add to Cart” button can get lost, leading to confusion and frustration.

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PageFlyGarcia_2-1694071806495.png1600×743 177 KB

It’s essential to style the “Add to Cart” button in a way that distinguishes it as the primary button on the page. You can change the color, border, etc of this button.

  • Utilize the holiday season

Black Friday Cyber Monday (BFCM) is a prime time to promote fashion items like hats, socks, and other accessories. Here are some campaign ideas tailored to these products:

PageFlyGarcia_5-1694071936211.png
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  • “Hat-tastic Deals” Flash Sales: Launch hourly flash sales on different hat styles, including beanies, caps, and fedoras. Create a sense of urgency to encourage quick purchases.
  • “Mix & Match Madness” Promotion: Encourage customers to mix and match socks and hats for a personalized style. Offer discounts when they buy combinations.
  • “BFCM Mystery Grab Bags Sale”: Offer mystery grab bags of hats and socks at a discounted rate. Customers love surprises, and it can drive excitement.

By following these instructions, I hope you can raise brand recognition, improve website traffic, and enhance sales during your next promotional campaigns.

Cheers!

Garcia | Team PageFly

1 Like
3

Hi Garcia,

thank you for the response and taking out some time to assist me. I was wondering because i only have 1 product so far available how can i maximise the full potential of my page

1 Like
4

Hi @AKSO ,
Having a single product in your online store, like hats, provides a unique opportunity to focus all your efforts on promoting and maximizing the potential of that product. You can consider these options:

  • Prepare a landing page for holiday season theme with the combination of some important elements: countdown timer, exclusive discount, free ship offer, … and don’t forget to bring the holiday spirit by related graphics, images…

  • Highlight brand features: is the hat made from eco-friendly materials, how you pack your order, why your hat different from other brands, … and a video interact with the hat will bring customers’ attention

  • Use high-resolution images that showcase your product from various angles. Write detailed, persuasive descriptions that highlight its benefits.

  • Share the story behind your product. Explain why you created it and how it can benefit your customers.

  • Use platforms like Instagram, Facebook, Pinterest, and TikTok to showcase your hat in creative ways.
    There are a lot of marketing ways to promote your product and hope that it can help you.
    Cheers,
    Garcia

1 Like
5

Hi Garcia,

Thank you so much for the feedback it was amazing! But i was wondering if you had to revamp my hero section what would be the things you would do to it?

Many Thanks

AKSO

6

Hi @AKSO ,
Sorry for the late reply. For me, I will focus on:

  1. High-Quality Visuals:
  • Start with a high-resolution, eye-catching image or video that prominently features your hat. Showcase it being worn by a model or displayed in an appealing way.
  1. Clear and Compelling Headline:
  • Include a concise and attention-grabbing headline that conveys the essence of your hat or your brand’s message. For example: “Elevate Your Style with Our Premium Hats” or “Discover the Perfect Hat for Every Occasion.”
  1. Subheadline:
  • Provide a brief subheadline that adds context or highlights a key benefit. For example, “Handcrafted Quality for Discerning Fashion Enthusiasts” or “Stay Cool and Stylish with Our Summer Hat Collection.”
    Hope it can help!