Good to hear you solved. For anyone else reading, in Markets > Preferences you’ll see two settings under Auto-redirection: country/region redirection which uses IP location to change the country a buyer is shown (not language), and language redirection which redirects based on browser language (not IP).
Topic summary
Store shows English instead of translated languages despite translations and geolocation. Root cause for the original case was language redirection not being enabled; country/region redirection changes market (e.g., pricing), while language redirection switches storefront language based on browser settings.
Resolution for OP: Enable Markets > Preferences > Auto‑redirection > Language redirection. Note: toggles were visually unclear (on/off looked similar), prompting a UI clarity suggestion.
Key clarifications from staff:
- Auto language redirection does not require all fields in Translate & Adapt to be filled.
- Redirection is based on browser language; prior selections are stored in a cookie, so test in an incognito window.
- The help page lists all conditions that must be met for redirection.
Ongoing issues: Other merchants report no redirect (e.g., shared domain for BE/NL with English expected at /en) despite settings, and cases where manual language switch works but prices do not change to the target market.
Latest update: Shopify Support acknowledged auto language redirection is not working as expected and plans improvements, with no timeline provided. Issue remains open; merchants are encouraged to report it for visibility.