Hi, @jennybee
I hope you are doing fine. I have helped 100s of e-commerce brands and share my best practices with you:
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Header/Logo is way too large. In Conversion Rate Optimization, we speak about above the fold, which is the part of the page that you see on your screen. In this case, the header already takes away a lot of real estate.
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Logo quality is also blurred, try adding a good quality logo maybe in svg or png format.
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Main hero product can be improved, try using a better high-quality image and show some info about it and a call to action button will be a better option.
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adding social proof (reviews, testimonials, and earned media) can be very helpful
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Showing mood images with faces actually can differentiate yourself from most drop shippers.
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On your home page, you try directly to sell. The customer needs to understand your why. Why should someone buy your product? What problem do you solve better than others? For me, that is clearly missing on the home page.
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White color codes are statistically the worst performing CTA color codes. You might want to test a different one.
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Add a variance of images. Also show mood and model pics there.
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Product descriptions can be heavily improved. Try to sell the benefit not the feature.
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Try to add an FAQ section which ease to solve potential customer doubts.
I hope I was able to help you a little bit. ![]()
I appreciate the effort you’ve put into your business. Please feel free to reach out if you have any questions or need further clarification on any of the points mentioned.
All the best,
Matthias from Permar