Why isn't my social sharing image displaying on Facebook?

Topic summary

Social sharing images from Shopify are not appearing correctly when links are shared on Facebook (and sometimes Twitter/X, Pinterest, LinkedIn, WhatsApp). Users report the homepage showing a blank or logo instead of the chosen image, and product links sometimes pull the default site image instead of the product image.

Primary causes and behavior highlighted: many themes have a Theme settings “Social sharing image” that overrides Online store > Preferences; password-protected stores prevent platforms from accessing product images; platforms cache metadata, so first shares may not render images until the crawler sees them. Facebook’s image size requirements can cause cropped or missing images.

Recommended actions: use Facebook Sharing Debugger to force a refresh; add the image in Online store > Themes > Customize > Theme settings > Social media (eg. Debut, Simple), not just Preferences; remove storefront password before testing product shares; ensure images meet Facebook’s specs; use LinkedIn Post Inspector for LinkedIn; contact third‑party theme developers (eg. Turbo by Out of the Sandbox) if issues persist; consider an app to set per‑product share images.

Outcomes: several users resolved it by using the debugger or privately sharing then waiting ~24–48 hours; others still see errors (fb:app_id missing, Curl error 61) or inconsistent behavior across platforms. The discussion remains open; screenshots were shared to illustrate issues.

Summarized with AI on January 4. AI used: gpt-5.

When I place a new image in for social media it’s defaulting back to my logo - and logo is half chopped off when sharing link. I really want my image and not the logo but not working. Desperately need help

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