Why isn't the personalization feature working in my email template?

Hi

I was going to adapt some email and I noticed that personalization is not working.

I used as the suggestion in template completition this form:

Hi name,

bla bla

where First name come from personalization.

Neither I have find in the test email the use of default text.

I tried also with {first name} so both with or without bracets

Do I am using wrong use of template language or is not working anymore?

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