Why isn't the second email sending after an abandoned checkout?

Topic summary

Issue: In Shopify’s built-in Email app, the first abandoned checkout email sends, but a scheduled second follow-up email does not send.

Current setup and timing:

  • Abandoned checkout trigger: first email set to send 10 minutes after abandonment.
  • Second email: set to send 20 minutes after no conversion from the first email.
  • Result: first email shows delivery/reach; second email shows 0 reach (no sends).

Guidance offered: A responder pointed to Shopify’s Marketing > Automations > Create Automation and the prebuilt “abandon cart” template, noting it can be customized. The original poster already configured the flow accordingly but still sees the second email not sending.

Evidence: Screenshots (central to understanding) depict the automation flow and metrics, specifically the second email’s 0 reach.

Open questions / status:

  • No confirmed cause or fix identified for why the second email fails to send.
  • No indication of misconfiguration specifics, eligibility rules, or system limitations discussed.

Conclusion: The discussion remains unresolved; further troubleshooting or official guidance is needed to determine why the second email is not triggered/sent.

Summarized with AI on January 9. AI used: gpt-5.

Hello,

Is there anyone out there that knows if it’s possible to set an automation for abandoned checkout using the built in Email app in Shopify.

What i’m trying to do is send out two different emails after abandoned checkout, the first email sends out perfectly fine but the second email doesn’t send.

Hi,

There is a built-in template for this. Go to the Marketing>Automations> Create Automation
There is a template for abandon cart automation

You can change it as per your requirements. Thanks

1 Like

Hey, this is how my setup looks now.

I’ve set the emails to sent after 10 minutes after abandoned checkout, seconed email to send 20 minutes after no convert after the first one, just to test it out myself.

As you can see in the images, the first email sends just fine and gets a reach, but the second one doesn’t send and i have no idea why. The one with 0 reach is the second email.