Working with branding changes across markets

Topic summary

A client operating in multiple countries faces trademark restrictions requiring different branding and domain names for one specific market. They need to sell 5 rebranded products (identical to originals but with different packaging) exclusively in that region while hiding them from other markets.

Initial Approach Considered:

  • Using Shopify Markets with international domains
  • Leveraging shipping profiles to limit product availability by region
  • Employing the Translate & Adapt app for localized content

Key Challenge Identified:
The Translate & Adapt app only handles text-based content and cannot change media like logos or images, which is essential for complete rebranding.

Final Solution:
After exploring options, the user implemented a duplicated store on a subdomain. Shopify admin handled the store duplication, after which all branding elements were manually changed. This approach was chosen over a single-store solution to accommodate the warehouse app integration and achieve complete visual/branding separation.

The discussion remains useful for others facing similar multi-market branding challenges.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.

I think I’ve found an app that will do logo etc too, so will report back once tested - this won’t be for a few weeks though. Cheers for the advice. Keep up the good work :slightly_smiling_face:

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