I have an astrology business and I am venturing into teaching. I have been promoting my course on IG, YT and through emails, but so far no luck getting students. I would love help crafting an email to catch an eye of the perfect demographic.
Topic summary
An astrology business owner is struggling to attract students to their new course despite promotion through Instagram, YouTube, and email. They’re seeking help crafting effective emails to reach their target audience.
A response clarifies that no single “perfect email” exists and recommends testing different approaches. Three core email marketing strategies are suggested:
- Transactional emails: Order confirmations, receipts, and shipping notifications—enhanced with upsells for related courses or discount codes
- Promotional emails: Time-sensitive deals, subscriber-exclusive discounts, or regular newsletters to raise product awareness
- Lifecycle emails: Triggered messages at key customer journey points, including abandoned cart reminders, onboarding sequences, and re-engagement campaigns
The discussion remains open with no specific resolution yet, though foundational email marketing tactics have been outlined for testing.
Hi! There’s no perfect email for the perfect demographic. You may need to try and test different strategies to resonate with your preferred audience. In most cases, the best email marketing strategies combine the three main types messages:
- Transactional emails like order confirmation, email receipts, shipping confirmation, etc. You can also upgrade these emails by featuring connected courses to upsell to your customers or by featuring a discount code for a repeat purchase.
- Promotional emails that raise awareness for a specific product, deal, or sale. These can be time-sensitive deals, subscriber-only discounts, or a regular newsletter.
- Lifecycle emails are emails that are triggered at different steps of the customer journey. They can include abandoned cart emails, an onboarding series, or a drop campaign meant to reengage past customers.