would love some feedback to my store

Topic summary

A store owner seeks feedback on their handcrafted watch e-commerce site, vidaswatches.com. Community members identify several key improvement areas:

Homepage Issues:

  • Hero banner lacks a clear call-to-action button (“Shop Now” recommended)
  • Masthead contains ~20 UI elements competing for attention, taking up 1/3 of screen space
  • Social media links at top may encourage users to leave site
  • “Coming Soon” section needs email capture form or countdown timer for urgency

Product Page Concerns:

  • Descriptions are text-heavy and need better formatting with bullet points, icons, and clear headings
  • Missing multiple product images from different angles, zoom functionality, and 360° views
  • Product titles need SEO optimization with specific keywords (movement type, materials, model)
  • Broken icons appear in description sections
  • Add-to-cart button needs more prominence and sticky positioning

Missing Elements:

  • Customer reviews/testimonials for social proof
  • Detailed product specifications (case size, movement type, materials)
  • Live chat support or FAQ page
  • Clear contact information in footer
  • Mobile optimization verification

Additional Recommendations:

  • Expand “My Story” section to build personal connection
  • Integrate social media feeds showing watches in real-life settings
  • Implement comparison tables for products
  • Optimize images and loading speed for better SEO

The discussion remains open with multiple detailed suggestions provided.

Summarized with AI on November 3. AI used: claude-sonnet-4-5-20250929.

i put a lot of work into my store >
https://vidaswatches.com/

would love the feedback if you guys think it’s good / bad ect ?

Hi @shayvidas

Masthead UX -

Gut most of the masthead on page load there’s almost 20 UI elements wanting user attention before even getting to the actual content.

unless your brand building or you have ab-tested it: get rid of the social media links at the top of every page distracting/encouraging users to bounce off site.

In that same vein the masthead takes up almost 1/3 of the screen when the page loads.

Product pages has some icons on the description that make the page look broken:

There’s a lot more going on but better served by learned experience: walk the graveyard of no sales https://community.shopify.com/c/forums/searchpage/tab/message?q=no%20sales

For an actual teardown you can contact me for services.

Contact info in forum signature.
ALWAYS please provide context, examples: store url, theme name, post url(s) , or any further detail in ALL correspondence.

Hi @shayvidas ,

Thanks for sharing your store with the community! It’s clear you’ve put a lot of effort into building it, and I’d love to help with some constructive feedback.

HOMEPAGE

1. The hero banner

The banner image is visually strong, but there is no clear Call-to-Action (CTA).

Recommendation: Add a centered CTA button (e.g., “Shop Now” or “Explore Our Collection”) with a contrasting color to grab attention. Place it above the fold to encourage immediate action​.

2. Improve the “Why Vidas Watches” section

Strong content explaining the brand’s mission and craftsmanship. However, it lacks visual hierarchy and supporting CTAs.

My suggestions are:

  • Use bullet points to list key benefits (e.g., handcrafted, 100% in-house).
  • Add icons next to benefits to make them more scannable.
  • Include a CTA at the end of the section, e.g., “Explore Our Collection” or “See Why Customers Love Us”.

3. The coming soon section

The “Coming Soon” message is clear but lacks urgency or a way to collect interest.

My suggestions are:

  • Add an email subscription form or “Notify Me” button to capture leads.
  • Use a countdown timer if the launch date is defined, creating urgency​.

PRODUCT PAGE

1. The product title

The main product image is large and clear, but the description section lacks focus and hierarchy. This may affect your product rankings on Google.

My product title format recommendation:

⇒ [Brand Name] + [Key Product Type] + [Model Name] + [Unique Feature] + [Material/Color/Style]

Suggested titles for SEO:

  1. VIDAS Red Series 05 Seiko NH35 Automatic Watch – Stainless Steel Case, Leather Strap
    Keywords: “Automatic Watch,” “Seiko NH35,” “Stainless Steel,” “Leather Strap”
  2. VIDAS Red Series 05 Limited Edition Handmade Automatic Watch – Japanese Movement
    Keywords: “Limited Edition,” “Handmade Watch,” “Automatic Watch,” “Japanese Movement”
  3. VIDAS Men’s Luxury Red Dial Watch – Seiko NH35, Sapphire Crystal, Leather Strap
    Keywords: “Men’s Luxury Watch,” “Red Dial,” “Seiko NH35,” “Sapphire Crystal”

My other suggestions are:

  • Add Image Zoom or 360° View: Allow customers to interact with the product image for a closer look.
  • Sticky Add-to-Cart (ATC): Implement a floating/sticky ATC button that stays visible when users scroll​.
  • CTA Button Styling: Make the “Add to Cart” button stand out more by using a bolder color and increasing button size​.

2. The product description:

The product description is text-heavy and may overwhelm users.

My suggestions are:

  • Break the text into smaller paragraphs with clear headings (e.g., Materials, Design, Craftsmanship).
  • Use bold or italicized text for key phrases like “100% Handcrafted” and “Limited Edition.”
  • Add a comparison table if applicable, showing how this product stands out compared to others.

I hope these suggestions help you optimize your store! Let me know if this is helpful to you.

Best regards,

Kate from PageFly

Hi @shayvidas ,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Customer Support and Helpdesk Solution for your Start-up

Congratulations on your new store! It is well-designed and has quite enough essential details. While it’s already great, I do have some suggestions to help make it even better. Here are a few of my recommendations for a better customer experience, please take a look.

1. Optimize the hero section

The hero section is the first thing visitors see and it sets the tone for the entire experience of your web visitors. It plays a key role in converting more sales from your customers too!

Try to take advantage of this by adding these elements:

  • A compelling headline: It should be your brand’s slogan or key message that highlights your unique selling proposition.
  • A prominent CTA button: Use strong action-oriented language (e.g., “Shop Now,” “Learn More”) and make the button stand out

Here’s a good example:

2. Add more images to the product page

High-quality, informative product photos can keep users on the product page longer as they explore different views. This can potentially boost sales for your store.

3 types of product images that should always be included for most products:

  • Images that show products “In Scale”
  • Images that highlight a product’s features: Feature Callout images (highlight specific components/characteristics of a product that users will find valuable; use cases)
  • 3-5 Images that show products from at least a few different angles

3. Refine the footer section

The footer is often overlooked, but it’s a valuable piece that can significantly enhance user experience and boost your website’s effectiveness.

To optimize this, consider displaying contact information, including your address, phone number, and email to the footer, instead of redirecting your visitors to another page.

4. Add a customer support section

Don’t overlook the importance of customer support for your new online store. Being available whenever customers need you the most can help drive more conversion to your store. You can consider adding these sections to your website:

  • Contact Us page: Contact Us page is a page containing your store’s contact information: Phone number, address, contact email, … In some cases, the contact page also has a contact form to receive queries from customers.

  • FAQ page: FAQ page is a page containing multiple answers to frequently asked questions of customers.

  • Live chat support: This is a widget that pops up on your website, allowing visitors to ask questions and get assistance directly from your team in real time.

For all of these sections, I suggest exploring MooseDesk, a free support, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

Hi @shayvidas

Your website, vidaswatches.com, showcases a collection of handcrafted, one-of-a-kind timepieces, emphasizing quality and unique design. To enhance user experience and potentially boost sales, consider the following suggestions:

  1. Product Descriptions: Provide detailed information for each watch, including specifications like case size, movement type, materials used, and unique features. This transparency can help customers make informed purchasing decisions.
  2. High-Quality Images: Ensure each product listing includes multiple high-resolution images from various angles, possibly incorporating zoom functionality. This allows customers to closely examine the craftsmanship and details of each watch.
  3. Customer Reviews and Testimonials: Incorporate a section for customer feedback to build trust and provide social proof. Positive reviews can significantly influence potential buyers.
  4. About Page: Expand the “My Story” section to share more about your background, craftsmanship process, and the inspiration behind your designs. A compelling narrative can create a personal connection with visitors.
  5. Navigation and User Experience: Streamline the website’s navigation to make it more intuitive. Consider organizing products into clear categories and adding filters for attributes like color, style, or price range to help users find what they’re looking for more efficiently.
  6. Mobile Optimization: Ensure the site is fully responsive and functions seamlessly across all devices, as a significant portion of users may access it via smartphones or tablets.
  7. Search Engine Optimization (SEO): Optimize your website’s content with relevant keywords to improve visibility on search engines, potentially attracting more organic traffic.
  8. Social Media Integration: Prominently display links to your social media profiles and consider embedding an Instagram feed showcasing your watches in real-life settings. This can enhance engagement and provide additional validation of your brand’s presence.
  9. Contact Information: Make your contact details easily accessible, perhaps by adding a dedicated “Contact Us” page or ensuring the information is present in the footer on all pages.
  10. Loading Speed: Optimize images and implement efficient coding practices to ensure fast loading times, enhancing user experience and potentially improving search engine rankings.

Implementing these enhancements can create a more engaging and user-friendly experience, potentially increasing customer satisfaction and conversion rates.

Best regards,
Daisy