It’s peak season right now but my sales haven’t improved much. That’s why I’m planning to launch some additional sales campaigns. Could you please share effective tactics you’ve implemented?
Topic summary
A Shopify store owner is experiencing stagnant sales despite being in peak season and is seeking proven promotional tactics to boost performance.
Current Situation:
- Sales haven’t improved as expected during what should be a high-traffic period
- Planning to launch additional sales campaigns to address the issue
Request:
Looking for community input on effective sales promotion strategies that have delivered measurable results for other merchants.
The discussion remains open with no responses yet, awaiting recommendations from experienced sellers on tactics like discount structures, bundle offers, limited-time promotions, or other campaign approaches that have successfully driven conversions.
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Giving.
Whether it’s a giveaway raffle, or sending my customers a free gift just to say thank you, or a simple post card to say Hey!
I keep my customers because I’m not greedy, and they refer their friends and family. It grows our base, it grows our trust and relationships. It’s just good business.
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Hi @AlexGrowth,
Peak season struggles usually come down to one of three things: traffic, conversion rate, or average order value.
Here’s what I’d focus on:
If you’re getting traffic but not converting:
One major issue I see constantly - customers add products to cart at “sale price” but then the discount disappears or shows differently at checkout.
Instant abandonment.
If you’re using compare_at_price for your promotions, this could be killing your conversion rate right now when you need it most.
Quick campaign tactics that work:
- Segmented discount codes for different traffic sources (so you actually know if your Facebook ads convert better than Google)
- Stacking promotions (buy X, get Y free + percentage off) - customers love feeling like they’re getting multiple deals
- Time-sensitive offers with countdown timers on high-traffic pages
- Different pricing for email subscribers vs cold traffic (rewards loyalty, improves email ROI)
The manual trap to avoid:
Don’t waste hours in the bulk editor updating compare_at_price for every sale.
I’ve seen store owners spend entire days doing this, then mess up when they need to end the promotion or run overlapping sales.
There are better ways to handle this that let you focus on actual marketing instead of spreadsheet work.
What would help me give you specific advice:
If you share your store URL, I can see what you’re working with and suggest campaigns that actually fit your products and current setup.
Also helpful to know - are you running different promotions for different marketing channels, or is everyone seeing the same offers?
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thank you for sharing!
I am running the same promotions for everyone right now. Is that a right approach?
Hey there @AlexGrowth some of the most proven techniques in my opinion based on both observation and personal experience is custom and tailor made marketing to showcase special discounts, promos, bundle packages etc which are available in your store for that select time period.
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In my experience, when peak season traffic isn’t turning into sales, the fastest wins usually come from adjusting how the offers are presented rather than changing the products. A few things that work:
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Flash sales in short windows (24–48h): this creates urgency without running long discounts that lose impact.
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Gift bundles or “2 for X% off” packs: customers looking for presents often prefer ready-made bundles.
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Retargeting warm audiences: putting more budget into remarketing past visitors or email subscribers usually converts better than chasing brand-new traffic during busy season.
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Clear shipping cut-offs: showing “order by Dec XX to get it before the holidays” gave a noticeable bump in conversions.
These are fairly quick to implement in Shopify without heavy dev work, and they can help you see traction right away. 
It depends on your business and audience. Different businesses require different approaches, and the best way to find what works is through testing and analyzing the results.
If you haven’t tested yet, start by researching your direct competitors—see what promotions they’re running and how they’re positioning them. That’ll give you a solid baseline to work from.
To give you more specific advice, I’d need to review your store, Meta/Google ads strategy, current promotions, and audience data. Happy to take a deeper look if you’d like—just let me know!
Here’s a helpful and encouraging response with a Discounty promo at the end:
Hey there 
Totally get where you’re coming from! Peak season is a great time to test new sales tactics. Here are a few proven ideas that can help boost conversions fast:
High-Impact Campaign Ideas
- Volume Discounts: Offer tiered pricing like “Buy 3+, save 15%” to increase average order value.
- Flash Sales with Countdown Timers: Create urgency with limited-time offers and visual countdowns.
- Bundle or BOGO Deals: Encourage bulk buys with “Buy One, Get One” or fixed-price bundles.
- Segmented Discounts: Target specific customer groups (e.g., return buyers, VIPs) with tailored offers.
Placement Tips
- Promote discounts directly on product pages.
- Highlight urgency on your homepage or banners.
- Use “from £X.XX” pricing to showcase volume savings (if supported by your theme).
If you want to launch these kinds of campaigns quickly, check out Discounty, it’s a flexible Shopify app for setting up volume and value-based discounts, with customizable widgets and smart targeting options. Super quick to install and get results!
Discounty: Bulk Discount Sales - Discounty Shopify App: Boost Sales with Discount Campaigns | Shopify App Store
Happy selling! 
Here are proven sales promotions that work well during peak season:
1. Flash Sale with Countdown Timer
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24-48 hour sale with visible countdown
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“Last chance” messaging creates urgency
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Use Hoppy Countdown Timer to display urgency
Full disclosure: I’m on the team behind this app
2. Tiered “Spend More, Save More”
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Spend $75 → get 15% off
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Spend $125 → get 25% off
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Spend $200 → get 35% off
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Use Hoppy Bundles for automatic tiered discounts
Start with a 48-hour flash sale on your bestsellers - creates immediate urgency without permanent price drops.