# \#Analytics-Reporting **URL:** https://community.shopify.com/tag/analytics-reporting/5113.md [Latest](https://community.shopify.com/latest.md) · [Categories](https://community.shopify.com/categories.md) · [Tags](https://community.shopify.com/tags.md) --- ## [70% of sales referred by our own site? What data points should I look at instead?](https://community.shopify.com/t/70-of-sales-referred-by-our-own-site-what-data-points-should-i-look-at-instead/614680)
**Author:** [@TiddyShop](https://community.shopify.com/u/TiddyShop)\ **Replies:** 10\ **Last updated:** [October 23, 2026, 12:03pm UTC](https://community.shopify.com/t/70-of-sales-referred-by-our-own-site-what-data-points-should-i-look-at-instead/614680 "2026-10-23T12:03:34Z")
Hello, I’m in the reports section of analytics. As you can see in the screenshot, it says that about 81% of sessions, 97% of unique visitors, and 70% of sessions that completed checkout were credited with our own site a… --- ## [How to track true profit on Shopify product bundles (component costs, discount impact, and margin)](https://community.shopify.com/t/how-to-track-true-profit-on-shopify-product-bundles-component-costs-discount-impact-and-margin/672590)
**Author:** [@Report\_Pundit1](https://community.shopify.com/u/Report_Pundit1)\ **Replies:** 7\ **Last updated:** [October 18, 2026, 8:41pm UTC](https://community.shopify.com/t/how-to-track-true-profit-on-shopify-product-bundles-component-costs-discount-impact-and-margin/672590 "2026-10-18T20:41:42Z")
Bundles are great for lifting AOV and clearing slow stock, but they hide a real problem: Your reports show bundle revenue as a single line, so you never see the true margin underneath. Here’s why bundle profit is hard t… --- ## [Exclude bot traffic from analytics?](https://community.shopify.com/t/exclude-bot-traffic-from-analytics/653994)
**Author:** [@ashinn](https://community.shopify.com/u/ashinn)\ **Replies:** 12\ **Last updated:** [September 25, 2026, 1:44am UTC](https://community.shopify.com/t/exclude-bot-traffic-from-analytics/653994 "2026-09-25T01:44:47Z")
I have driven myself crazy trying to understand why my conversion rate appeared to be dropping over the course of this year. It turns out that my conversion rate has not dropped at all, even though the standard Shopify … --- ## [Which Shopify report tells you if a discount actually worked?](https://community.shopify.com/t/which-shopify-report-tells-you-if-a-discount-actually-worked/680643)
**Author:** [@Report\_Pundit1](https://community.shopify.com/u/Report_Pundit1)\ **Replies:** 1\ **Last updated:** [September 16, 2026, 3:38pm UTC](https://community.shopify.com/t/which-shopify-report-tells-you-if-a-discount-actually-worked/680643 "2026-09-16T15:38:48Z")
Many stores judge a promo by one thing: orders went up, so it worked. Problem is a code can lift order count and still be a weak campaign. Sometimes it’s just converting people who would have bought anyway, or stacking w… --- ## [How do you notice when something is slowly going wrong?](https://community.shopify.com/t/how-do-you-notice-when-something-is-slowly-going-wrong/668319)
**Author:** [@BBprime10](https://community.shopify.com/u/BBprime10)\ **Replies:** 7\ **Last updated:** [August 23, 2026, 5:49am UTC](https://community.shopify.com/t/how-do-you-notice-when-something-is-slowly-going-wrong/668319 "2026-08-23T05:49:41Z")
Thinking about returns creeping up 2 points over a few weeks. Discount codes eating a bit more each month. Real shipping cost drifting up. On their own each number looks fine, so nothing ever alerts you. But put toget… --- ## [What are Metafields, Shopify’s custom data feature, and how can they be used in reporting?](https://community.shopify.com/t/what-are-metafields-shopify-s-custom-data-feature-and-how-can-they-be-used-in-reporting/652085)
**Author:** [@Report\_Pundit1](https://community.shopify.com/u/Report_Pundit1)\ **Replies:** 0\ **Last updated:** [July 16, 2026, 5:03pm UTC](https://community.shopify.com/t/what-are-metafields-shopify-s-custom-data-feature-and-how-can-they-be-used-in-reporting/652085 "2026-07-16T17:03:36Z")
Metafields are custom fields that let you store extra structured information that is not available in standard fields. You can add them to products, collections, customers, orders, and more. Examples Expiration dates … --- ## [What are Metafields, Shopify’s newer custom data feature, and how can they be used in reporting?](https://community.shopify.com/t/what-are-metafields-shopify-s-newer-custom-data-feature-and-how-can-they-be-used-in-reporting/652083)
**Author:** [@Report\_Pundit1](https://community.shopify.com/u/Report_Pundit1)\ **Replies:** 0\ **Last updated:** [July 16, 2026, 4:53pm UTC](https://community.shopify.com/t/what-are-metafields-shopify-s-newer-custom-data-feature-and-how-can-they-be-used-in-reporting/652083 "2026-07-16T16:53:23Z")
(topic deleted by author) --- ## [Feature Request: Add Annotations to Reports Manually](https://community.shopify.com/t/feature-request-add-annotations-to-reports-manually/644691)
**Author:** [@Ed\_Brazier](https://community.shopify.com/u/Ed_Brazier)\ **Replies:** 0\ **Last updated:** [July 1, 2026, 3:03pm UTC](https://community.shopify.com/t/feature-request-add-annotations-to-reports-manually/644691 "2026-07-01T15:03:16Z")
The new Annotations feature is a great way to contextualise reports. It’s a partial solution to a longstanding problem in e-com reporting. However, the only annotations currently available are automatic, triggered by eve… --- ## [Year-End Reporting 2025: What Numbers Actually Matter?](https://community.shopify.com/t/year-end-reporting-2025-what-numbers-actually-matter/586376)
**Author:** [@dolia\_goprofit](https://community.shopify.com/u/dolia_goprofit)\ **Replies:** 2\ **Last updated:** [March 25, 2026, 6:37pm UTC](https://community.shopify.com/t/year-end-reporting-2025-what-numbers-actually-matter/586376 "2026-03-25T18:37:46Z")
Every year around this time, I see the same pattern: Merchants rush to close the books… and suddenly realize their numbers don’t line up. Year-end reporting isn’t about finding a perfect number — it’s about understandi… --- ## [A simple way to spot stockout risk in Shopify data (curious if others use this)](https://community.shopify.com/t/a-simple-way-to-spot-stockout-risk-in-shopify-data-curious-if-others-use-this/580911)
**Author:** [@DemandMind](https://community.shopify.com/u/DemandMind)\ **Replies:** 1\ **Last updated:** [December 26, 2025, 3:03pm UTC](https://community.shopify.com/t/a-simple-way-to-spot-stockout-risk-in-shopify-data-curious-if-others-use-this/580911 "2025-12-26T15:03:31Z")
I’ve been noticing a pattern lately when looking at Shopify sales data across different stores. When a SKU shows steady week-over-week growth (even small), it often runs out of stock earlier than expected — especially w… --- ## [Does anyone else find Shopify analytics overwhelming?](https://community.shopify.com/t/does-anyone-else-find-shopify-analytics-overwhelming/577960)
**Author:** [@Raj0802](https://community.shopify.com/u/Raj0802)\ **Replies:** 0\ **Last updated:** [December 2, 2025, 4:48pm UTC](https://community.shopify.com/t/does-anyone-else-find-shopify-analytics-overwhelming/577960 "2025-12-02T16:48:38Z")
Hey everyone, quick question for those of you running smaller Shopify stores. How do you all stay on top of your weekly performance? I’m finding Shopify’s analytics dashboard a bit overwhelming, especially when I just … --- ## [Why You Should Use GTM For GA4 Revenue || Result of GA4 by GTM tracking](https://community.shopify.com/t/why-you-should-use-gtm-for-ga4-revenue-result-of-ga4-by-gtm-tracking/573467)
**Author:** [@J\_mah](https://community.shopify.com/u/J_mah)\ **Replies:** 0\ **Last updated:** [October 31, 2025, 11:23am UTC](https://community.shopify.com/t/why-you-should-use-gtm-for-ga4-revenue-result-of-ga4-by-gtm-tracking/573467 "2025-10-31T11:23:18Z")
Many store owners struggle with inaccurate GA4 revenue data. Here is why using Google Tag Manager (GTM) is very important for precise e-commerce Revenue tracking. As a Conversion Tracking Specialist with over three year… --- ## [Sales by category and collection](https://community.shopify.com/t/sales-by-category-and-collection/557544)
**Author:** [@Portfolytics](https://community.shopify.com/u/Portfolytics)\ **Replies:** 0\ **Last updated:** [August 15, 2025, 11:55am UTC](https://community.shopify.com/t/sales-by-category-and-collection/557544 "2025-08-15T11:55:57Z")
Shopify natively only shows sales at product and store levels leaving collections and especially product categories in the dark. I got frustrated about that and built a zero setup app that is still free to use. There ar… --- ## [Missing field 'itemReviewed' - Google search console help](https://community.shopify.com/t/missing-field-itemreviewed-google-search-console-help/328141)
**Author:** [@bally](https://community.shopify.com/u/bally)\ **Replies:** 0\ **Last updated:** [June 2, 2024, 5:54am UTC](https://community.shopify.com/t/missing-field-itemreviewed-google-search-console-help/328141 "2024-06-02T05:54:18Z")
Hi, ive got over 300 products. I need them all to be on the product snippets however only 6 are valid and other 7 are not valid because of this error message can anyone help me sort this out pls