# \#analytics **URL:** https://community.shopify.com/tag/analytics/100.md [Latest](https://community.shopify.com/latest.md) · [Categories](https://community.shopify.com/categories.md) · [Tags](https://community.shopify.com/tags.md) --- ## [Before you scale PMax for Q4, check how much of its ROAS is your own brand name](https://community.shopify.com/t/before-you-scale-pmax-for-q4-check-how-much-of-its-roas-is-your-own-brand-name/695303)
**Author:** [@Ad-attack](https://community.shopify.com/u/Ad-attack)\ **Replies:** 1\ **Last updated:** [October 10, 2026, 5:43am UTC](https://community.shopify.com/t/before-you-scale-pmax-for-q4-check-how-much-of-its-roas-is-your-own-brand-name/695303 "2026-10-10T05:43:54Z")
Shopify’s marketing report credits an order to Google when the last non direct click was a Google click, and it doesnt care whether that click came from someone searching your brand name or someone who had never heard of… --- ## [Purchase Event Firing Too Quickly on Thank You Page — Missing Conversions in GA4](https://community.shopify.com/t/purchase-event-firing-too-quickly-on-thank-you-page-missing-conversions-in-ga4/416234)
**Author:** [@reports\_3](https://community.shopify.com/u/reports_3)\ **Replies:** 5\ **Last updated:** [October 8, 2026, 4:52am UTC](https://community.shopify.com/t/purchase-event-firing-too-quickly-on-thank-you-page-missing-conversions-in-ga4/416234 "2026-10-08T04:52:37Z")
Hi everyone, We’re currently experiencing a major issue with server-side tracking using the Stape app on a non-Plus Shopify store. When testing the implementation, we’ve noticed that the purchase event on the Thank You… --- ## [How long before you connected a dip in your numbers to something broken?](https://community.shopify.com/t/how-long-before-you-connected-a-dip-in-your-numbers-to-something-broken/689501)
**Author:** [@Buddingbuilder](https://community.shopify.com/u/Buddingbuilder)\ **Replies:** 4\ **Last updated:** [October 7, 2026, 10:02pm UTC](https://community.shopify.com/t/how-long-before-you-connected-a-dip-in-your-numbers-to-something-broken/689501 "2026-10-07T22:02:05Z")
Sometimes a store problem doesn’t look like a problem at all. Orders slow down, add-to-carts drop a little, and it just feels like a quiet week until someone finds the actual fault. If that has ever happened on your stor… --- ## [Your BFCM tracking freeze date is October 28, not the week before Black Friday](https://community.shopify.com/t/your-bfcm-tracking-freeze-date-is-october-28-not-the-week-before-black-friday/689631)
**Author:** [@Ad-attack](https://community.shopify.com/u/Ad-attack)\ **Replies:** 4\ **Last updated:** [October 7, 2026, 7:01pm UTC](https://community.shopify.com/t/your-bfcm-tracking-freeze-date-is-october-28-not-the-week-before-black-friday/689631 "2026-10-07T19:01:41Z")
Black Friday is November 27 this year, so about 60 days out. Most stores do their pixel and tracking cleanup in the second or third week of November, which is the one window where it does the most damage. Heres the reas… --- ## [E-commerce metrics & knowledge](https://community.shopify.com/t/e-commerce-metrics-knowledge/690456)
**Author:** [@evelyn\_godisoft](https://community.shopify.com/u/evelyn_godisoft)\ **Replies:** 4\ **Last updated:** [October 5, 2026, 7:35pm UTC](https://community.shopify.com/t/e-commerce-metrics-knowledge/690456 "2026-10-05T19:35:09Z")
I’ve started a little “Metrics – A Simplified Overview” series on our GoProfit blog, mainly because I’ve noticed that a lot of ecommerce metrics sound straightforward until you actually try to use them to make a decision… --- ## [Third party cookie banner + server side GTM: marketing consent gets lost in the Shopify checkout (iDEAL redirect, pixel sandbox timing)](https://community.shopify.com/t/third-party-cookie-banner-server-side-gtm-marketing-consent-gets-lost-in-the-shopify-checkout-ideal-redirect-pixel-sandbox-timing/688673)
**Author:** [@BulldogNL](https://community.shopify.com/u/BulldogNL)\ **Replies:** 13\ **Last updated:** [October 5, 2026, 7:00pm UTC](https://community.shopify.com/t/third-party-cookie-banner-server-side-gtm-marketing-consent-gets-lost-in-the-shopify-checkout-ideal-redirect-pixel-sandbox-timing/688673 "2026-10-05T19:00:23Z")
Hi all, We run a Shopify store in the Netherlands (natural cosmetics, most orders paid with iDEAL). We recently rebuilt our tracking around server side GTM with a third party cookie banner, and we’re losing a large shar… --- ## [70% of sales referred by our own site? What data points should I look at instead?](https://community.shopify.com/t/70-of-sales-referred-by-our-own-site-what-data-points-should-i-look-at-instead/614680)
**Author:** [@TiddyShop](https://community.shopify.com/u/TiddyShop)\ **Replies:** 8\ **Last updated:** [October 3, 2026, 10:32am UTC](https://community.shopify.com/t/70-of-sales-referred-by-our-own-site-what-data-points-should-i-look-at-instead/614680 "2026-10-03T10:32:51Z")
Hello, I’m in the reports section of analytics. As you can see in the screenshot, it says that about 81% of sessions, 97% of unique visitors, and 70% of sessions that completed checkout were credited with our own site a… --- ## [Shopify analytics discussion](https://community.shopify.com/t/shopify-analytics-discussion/577959)
**Author:** [@Raj0802](https://community.shopify.com/u/Raj0802)\ **Replies:** 2\ **Last updated:** [October 2, 2026, 7:33am UTC](https://community.shopify.com/t/shopify-analytics-discussion/577959 "2026-10-02T07:33:15Z")
Curious how often you check your Shopify analytics each week. Do you have a routine or just look when sales dip? Wanting to understand how other store owners track things. --- ## [Are the product descriptions convincing enough to drive sales?](https://community.shopify.com/t/are-the-product-descriptions-convincing-enough-to-drive-sales/386637)
**Author:** [@DracoStones88](https://community.shopify.com/u/DracoStones88)\ **Replies:** 5\ **Last updated:** [October 2, 2026, 7:30am UTC](https://community.shopify.com/t/are-the-product-descriptions-convincing-enough-to-drive-sales/386637 "2026-10-02T07:30:46Z")
My friends currently sell eco-friendly kitchenware and have tried to write detailed descriptions that include features, benefits, and materials used. Despite that, the conversion rate for product pages is around 1.2%, wh… --- ## [Market search and product analysis](https://community.shopify.com/t/market-search-and-product-analysis/414533)
**Author:** [@aqm1](https://community.shopify.com/u/aqm1)\ **Replies:** 5\ **Last updated:** [October 2, 2026, 7:23am UTC](https://community.shopify.com/t/market-search-and-product-analysis/414533 "2026-10-02T07:23:47Z")
can you please help me in steps how can i do market search and analysis on product on shopify and the competitors to compare my product for sell --- ## [Shopify order export doesn’t match analytics even after adjusting for future orders](https://community.shopify.com/t/shopify-order-export-doesn-t-match-analytics-even-after-adjusting-for-future-orders/573245)
**Author:** [@rafaelbrandao](https://community.shopify.com/u/rafaelbrandao)\ **Replies:** 3\ **Last updated:** [October 2, 2026, 7:21am UTC](https://community.shopify.com/t/shopify-order-export-doesn-t-match-analytics-even-after-adjusting-for-future-orders/573245 "2026-10-02T07:21:29Z")
I’ve been trying to reconcile my Shopify data, and I can’t get my order export to match the Analytics “Gross Sales by Order” numbers, even when I adjust for order date differences or future-dated changes. Here’s what I … --- ## [How can I measure the effectiveness of my social media ad campaigns?](https://community.shopify.com/t/how-can-i-measure-the-effectiveness-of-my-social-media-ad-campaigns/606776)
**Author:** [@Alex102](https://community.shopify.com/u/Alex102)\ **Replies:** 10\ **Last updated:** [October 2, 2026, 11:07am UTC](https://community.shopify.com/t/how-can-i-measure-the-effectiveness-of-my-social-media-ad-campaigns/606776 "2026-10-02T11:07:29Z")
How can I effectively measure my social media ad performance? Which key metrics—like CTR, conversion rate, CPA, and ROAS—matter most for evaluating success? How do I track attribution accurately when customers engage acr… --- ## [Do Shopify merchants need scheduled weekly or monthly sales reports by email?](https://community.shopify.com/t/do-shopify-merchants-need-scheduled-weekly-or-monthly-sales-reports-by-email/580335)
**Author:** [@lrsj](https://community.shopify.com/u/lrsj)\ **Replies:** 7\ **Last updated:** [October 2, 2026, 7:14am UTC](https://community.shopify.com/t/do-shopify-merchants-need-scheduled-weekly-or-monthly-sales-reports-by-email/580335 "2026-10-02T07:14:34Z")
Quick question to Shopify merchants: Do you currently have a clean way to automatically receive weekly or monthly sales reports by email (e.g. product or variant sales as CSV or simple PDF), without maintaining compl… --- ## [How do you find products that haven't had a single sale in the last 90 days?](https://community.shopify.com/t/how-do-you-find-products-that-havent-had-a-single-sale-in-the-last-90-days/690059)
**Author:** [@Report\_Pundit1](https://community.shopify.com/u/Report_Pundit1)\ **Replies:** 1\ **Last updated:** [October 2, 2026, 6:09am UTC](https://community.shopify.com/t/how-do-you-find-products-that-havent-had-a-single-sale-in-the-last-90-days/690059 "2026-10-02T06:09:44Z")
This one catches a lot of stores off guard. Your sales reports can look great while a chunk of your catalog hasn’t moved in months, and those products are still tying up cash and shelf space. The reason they’re easy to … --- ## [Meta Conversion CAPI Purchase event inactive](https://community.shopify.com/t/meta-conversion-capi-purchase-event-inactive/338974)
**Author:** [@Ace\_4](https://community.shopify.com/u/Ace_4)\ **Replies:** 3\ **Last updated:** [October 1, 2026, 12:17pm UTC](https://community.shopify.com/t/meta-conversion-capi-purchase-event-inactive/338974 "2026-10-01T12:17:51Z")
Problem Description: I recently set up my Facebook Pixel through the Facebook Sales Channel app on Shopify. I configured the tracking settings to “Maximum.” When I check if the events trigger, the Pixel Helper extension… --- ## [Facebooks Ads showing purchases but no orders on shopify](https://community.shopify.com/t/facebooks-ads-showing-purchases-but-no-orders-on-shopify/279882)
**Author:** [@baggypack](https://community.shopify.com/u/baggypack)\ **Replies:** 5\ **Last updated:** [October 1, 2026, 5:31am UTC](https://community.shopify.com/t/facebooks-ads-showing-purchases-but-no-orders-on-shopify/279882 "2026-10-01T05:31:55Z")
i started running a traffic ad yesterday and it tells me I have 105 purchases when in fact I have 0. I did a test order to see if payment was working and it is but this is a huuuuuge difference in numbers. Also for other… --- ## [Seeing google / product\_sync / sag\_organic in your sessions? Those aren't Google Ads clicks](https://community.shopify.com/t/seeing-google-product-sync-sag-organic-in-your-sessions-those-arent-google-ads-clicks/686992)
**Author:** [@Ad-attack](https://community.shopify.com/u/Ad-attack)\ **Replies:** 4\ **Last updated:** [September 30, 2026, 3:10am UTC](https://community.shopify.com/t/seeing-google-product-sync-sag-organic-in-your-sessions-those-arent-google-ads-clicks/686992 "2026-09-30T03:10:03Z")
This one trips people up enough that I figured I’d write it up. If you’ve got the Google & YouTube app connected and Merchant Center approved, your products can show up in free listings on the Shopping tab and in regula… --- ## [How do you use Claude for profit analysis when Shopify MCP connectors are incomplete?](https://community.shopify.com/t/how-do-you-use-claude-for-profit-analysis-when-shopify-mcp-connectors-are-incomplete/686859)
**Author:** [@Bloom\_Analytics](https://community.shopify.com/u/Bloom_Analytics)\ **Replies:** 8\ **Last updated:** [September 28, 2026, 5:05pm UTC](https://community.shopify.com/t/how-do-you-use-claude-for-profit-analysis-when-shopify-mcp-connectors-are-incomplete/686859 "2026-09-28T17:05:01Z")
Connecting Claude to a Shopify store works great for things like orders, top-selling products, and customer trends. But when it comes to profit analysis, Shopify MCP connectors fall short. They only have access to what’… --- ## [Any stores seeing bot traffic skewing your analytics? Looking for ~10 beta testers](https://community.shopify.com/t/any-stores-seeing-bot-traffic-skewing-your-analytics-looking-for-10-beta-testers/684862)
**Author:** [@Alpize](https://community.shopify.com/u/Alpize)\ **Replies:** 10\ **Last updated:** [September 28, 2026, 9:34am UTC](https://community.shopify.com/t/any-stores-seeing-bot-traffic-skewing-your-analytics-looking-for-10-beta-testers/684862 "2026-09-28T09:34:38Z")
Hi everyone — I’m the developer behind Filtrex — a new fraud & spam protection app for Shopify stores (apps.shopify.com/filtrex-fraud-protection). The problem Bot traffic doesn’t hit every store the same way. Some merc… --- ## [We analyzed 876 recent Instagram posts across 73 ecommerce brands — here’s what they were posting](https://community.shopify.com/t/we-analyzed-876-recent-instagram-posts-across-73-ecommerce-brands-here-s-what-they-were-posting/680012)
**Author:** [@Brewster\_Song](https://community.shopify.com/u/Brewster_Song)\ **Replies:** 2\ **Last updated:** [September 25, 2026, 5:51pm UTC](https://community.shopify.com/t/we-analyzed-876-recent-instagram-posts-across-73-ecommerce-brands-here-s-what-they-were-posting/680012 "2026-09-25T17:51:21Z")
I’ve been looking at the recent Instagram content of ecommerce brands to understand what competitors are actually posting — not just how often they post. For this snapshot, I looked at up to the 12 most recently observe… --- ## [How do you calculate customer value?](https://community.shopify.com/t/how-do-you-calculate-customer-value/683274)
**Author:** [@Bloom\_Analytics](https://community.shopify.com/u/Bloom_Analytics)\ **Replies:** 5\ **Last updated:** [September 24, 2026, 10:06am UTC](https://community.shopify.com/t/how-do-you-calculate-customer-value/683274 "2026-09-24T10:06:38Z")
If your store sells a product that customers usually buy only once or has long buying cycle, how do you make it worth it? Do you target a higher margin, spend less on paid acquisition, or something else? I want to unde… --- ## [See what you actually kept from every order - Ad Spend, Shipping adjusted costs right inside your shopify admin](https://community.shopify.com/t/see-what-you-actually-kept-from-every-order-ad-spend-shipping-adjusted-costs-right-inside-your-shopify-admin/684540)
**Author:** [@getnetnet](https://community.shopify.com/u/getnetnet)\ **Replies:** 5\ **Last updated:** [September 24, 2026, 9:06am UTC](https://community.shopify.com/t/see-what-you-actually-kept-from-every-order-ad-spend-shipping-adjusted-costs-right-inside-your-shopify-admin/684540 "2026-09-24T09:06:18Z")
Hey everyone, I’m one of the builders behind NetNet, a profit analytics app that runs inside your Shopify admin. This is straight-up self-promo, so I’ll keep it to what it does and why the numbers hold up. The problem: … --- ## [Shopify renamed Returns to Sales reversals. What each number counts](https://community.shopify.com/t/shopify-renamed-returns-to-sales-reversals-what-each-number-counts/686514)
**Author:** [@Oskar\_Sander](https://community.shopify.com/u/Oskar_Sander)\ **Replies:** 1\ **Last updated:** [October 8, 2026, 9:56am UTC](https://community.shopify.com/t/shopify-renamed-returns-to-sales-reversals-what-each-number-counts/686514 "2026-10-08T09:56:07Z")
If your return numbers moved this year without your returns moving, this is why. What changed: Shopify renamed the metrics. “Returns” became “Sales reversals” and “Quantity returned” became “Reversed quantity”. Shopify’… --- ## [How close should an ad platform's conversion count be to my Shopify order count?](https://community.shopify.com/t/how-close-should-an-ad-platforms-conversion-count-be-to-my-shopify-order-count/682447)
**Author:** [@koncz.szabi](https://community.shopify.com/u/koncz.szabi)\ **Replies:** 2\ **Last updated:** [September 22, 2026, 12:59pm UTC](https://community.shopify.com/t/how-close-should-an-ad-platforms-conversion-count-be-to-my-shopify-order-count/682447 "2026-09-22T12:59:32Z")
Closer than most stores see, and never equal. If you are chasing equal you are chasing something that cannot happen. What you can work on is how much of the difference is yours to move. The two numbers are not two measu… --- ## [Looking for Shopify merchants to test my gift-with-purchase app — free month of Growth for feedback](https://community.shopify.com/t/looking-for-shopify-merchants-to-test-my-gift-with-purchase-app-free-month-of-growth-for-feedback/684992)
**Author:** [@theo7892](https://community.shopify.com/u/theo7892)\ **Replies:** 1\ **Last updated:** [September 22, 2026, 10:24am UTC](https://community.shopify.com/t/looking-for-shopify-merchants-to-test-my-gift-with-purchase-app-free-month-of-growth-for-feedback/684992 "2026-09-22T10:24:40Z")
Hi everyone, I’m Théo, the founder of Kosonova — a gift-with-purchase app for Shopify (spend-based tiers, or unlock a gift by buying a specific product/collection, cumulative tiers too). Want to be upfront this is my own… --- ## [Why arent bot sessions filtered out by default?](https://community.shopify.com/t/why-arent-bot-sessions-filtered-out-by-default/600535)
**Author:** [@patricksean946](https://community.shopify.com/u/patricksean946)\ **Replies:** 6\ **Last updated:** [September 22, 2026, 7:51am UTC](https://community.shopify.com/t/why-arent-bot-sessions-filtered-out-by-default/600535 "2026-09-22T07:51:59Z")
With Shopify now introducing a human vs. bot filter in reporting (for metrics like conversion rate, traffic, clicks, etc.), why doesn’t the analytics dashboard default to excluding bot sessions? Right now, the default d… --- ## [Profit/ad-spend tracking on Shopify — what's actually broken for you?](https://community.shopify.com/t/profit-ad-spend-tracking-on-shopify-whats-actually-broken-for-you/646399)
**Author:** [@fiducia](https://community.shopify.com/u/fiducia)\ **Replies:** 18\ **Last updated:** [September 18, 2026, 5:59pm UTC](https://community.shopify.com/t/profit-ad-spend-tracking-on-shopify-whats-actually-broken-for-you/646399 "2026-09-18T17:59:36Z")
Hey all — I’m looking into a tool for merchants who want to know their real profit per order (after COGS, fees, shipping, and ad spend), not just revenue in the admin dashboard. Mainly thinking about smaller DTC stores —… --- ## [Meta ads conversion tracking issue : Some conversions are not showing up](https://community.shopify.com/t/meta-ads-conversion-tracking-issue-some-conversions-are-not-showing-up/397264)
**Author:** [@Lingo0208](https://community.shopify.com/u/Lingo0208)\ **Replies:** 19\ **Last updated:** [September 28, 2026, 11:57am UTC](https://community.shopify.com/t/meta-ads-conversion-tracking-issue-some-conversions-are-not-showing-up/397264 "2026-09-28T11:57:04Z")
Hello everyone, I launched a Meta Ads campaign (Facebook and Instagram), and since the launch, I’ve been facing an issue with conversion tracking. Out of 20 conversions recorded, only 11 are showing up in Meta’s Busines… --- ## [Does Shopify's Returns number look too high for your store?](https://community.shopify.com/t/does-shopifys-returns-number-look-too-high-for-your-store/681526)
**Author:** [@Oskar\_Sander](https://community.shopify.com/u/Oskar_Sander)\ **Replies:** 4\ **Last updated:** [September 16, 2026, 8:05pm UTC](https://community.shopify.com/t/does-shopifys-returns-number-look-too-high-for-your-store/681526 "2026-09-16T20:05:26Z")
I’m a student developer from Estonia working on returns data for Shopify stores, and I keep running into the same gap: Shopify’s Returns figure counts cancellations and size swaps made before shipping as returns. One mer… --- ## [Meta says 60 purchases, Google says 45, Shopify says 80 orders. Nobody's pixel is broken](https://community.shopify.com/t/meta-says-60-purchases-google-says-45-shopify-says-80-orders-nobodys-pixel-is-broken/682262)
**Author:** [@Ad-attack](https://community.shopify.com/u/Ad-attack)\ **Replies:** 2\ **Last updated:** [September 16, 2026, 4:29am UTC](https://community.shopify.com/t/meta-says-60-purchases-google-says-45-shopify-says-80-orders-nobodys-pixel-is-broken/682262 "2026-09-16T04:29:11Z")
This one comes up on here almost every day so I figured I’d put the math in one spot. Say your store did 80 orders last week. Meta shows 60 purchases and Google Ads shows 45. Thats 105 purchases claimed on 80 real order… [Next page](https://community.shopify.com/tag/analytics/100.md?match_all_tags=true&page=1&tags%5B%5D=analytics)