# \#bfcm **URL:** https://community.shopify.com/tag/bfcm/5305.md [Latest](https://community.shopify.com/latest.md) · [Categories](https://community.shopify.com/categories.md) · [Tags](https://community.shopify.com/tags.md) --- ## [What's the ONE thing that broke in your store last BFCM?](https://community.shopify.com/t/whats-the-one-thing-that-broke-in-your-store-last-bfcm/684511)
**Author:** [@masongreeshine](https://community.shopify.com/u/masongreeshine)\ **Replies:** 32\ **Last updated:** [October 13, 2026, 7:14pm UTC](https://community.shopify.com/t/whats-the-one-thing-that-broke-in-your-store-last-bfcm/684511 "2026-10-13T19:14:08Z")
Last year, a lot of stores got hit by the same things: overselling when a product went viral, abandoned cart emails not firing, checkout slowing down under traffic, or support tickets piling up. With BFCM 2026 about 10 … --- ## [During BFCM, is it the support bill or the AI's accuracy that breaks first?](https://community.shopify.com/t/during-bfcm-is-it-the-support-bill-or-the-ais-accuracy-that-breaks-first/686854)
**Author:** [@VarunKumar01](https://community.shopify.com/u/VarunKumar01)\ **Replies:** 5\ **Last updated:** [October 13, 2026, 1:00pm UTC](https://community.shopify.com/t/during-bfcm-is-it-the-support-bill-or-the-ais-accuracy-that-breaks-first/686854 "2026-10-13T13:00:04Z")
With BFCM about 9 weeks out, most prep threads focus on inventory, checkout, and discounts. Support setups don’t get talked about as much, but they get hit just as hard, in two different ways that don’t usually get separ… --- ## [How did a traffic headache become one of retail’s biggest shopping events?](https://community.shopify.com/t/how-did-a-traffic-headache-become-one-of-retail-s-biggest-shopping-events/696991)
**Author:** [@adnanyeee](https://community.shopify.com/u/adnanyeee)\ **Replies:** 2\ **Last updated:** [October 13, 2026, 12:30am UTC](https://community.shopify.com/t/how-did-a-traffic-headache-become-one-of-retail-s-biggest-shopping-events/696991 "2026-10-13T00:30:11Z")
Whenever BFCM approaches, I see stores preparing discounts, countdowns and promotional emails. But I’ve often wondered what each store is actually trying to achieve. Is the goal to clear older stock? Attract first-time… --- ## [Raising our discount from 10% to 20% actually dropped our signup rate](https://community.shopify.com/t/raising-our-discount-from-10-to-20-actually-dropped-our-signup-rate/689606)
**Author:** [@Taras\_claspo](https://community.shopify.com/u/Taras_claspo)\ **Replies:** 7\ **Last updated:** [October 9, 2026, 10:30am UTC](https://community.shopify.com/t/raising-our-discount-from-10-to-20-actually-dropped-our-signup-rate/689606 "2026-10-09T10:30:30Z")
This one messed with my head, so I want to run it past people who’ve actually tested discount depth. We compared signup conversion across a few offers expecting the obvious outcome, that a bigger discount pulls in more … --- ## [South African Shopify merchants: How are you preparing for BFCM 2026?](https://community.shopify.com/t/south-african-shopify-merchants-how-are-you-preparing-for-bfcm-2026/690297)
**Author:** [@Rishita\_Easycomm](https://community.shopify.com/u/Rishita_Easycomm)\ **Replies:** 4\ **Last updated:** [October 9, 2026, 10:31am UTC](https://community.shopify.com/t/south-african-shopify-merchants-how-are-you-preparing-for-bfcm-2026/690297 "2026-10-09T10:31:15Z")
As a Shopify subscription app provider, we’re curious about how merchants are preparing for Black Friday and Cyber Monday this year. For stores selling products customers regularly reorder, such as supplements, skincare… --- ## [A Practical AI Workflow for BFCM Promotions (Beginner-Friendly)](https://community.shopify.com/t/a-practical-ai-workflow-for-bfcm-promotions-beginner-friendly/683265)
**Author:** [@Ellie-BOGOS](https://community.shopify.com/u/Ellie-BOGOS)\ **Replies:** 7\ **Last updated:** [October 2, 2026, 4:32am UTC](https://community.shopify.com/t/a-practical-ai-workflow-for-bfcm-promotions-beginner-friendly/683265 "2026-10-02T04:32:36Z")
Planning your first BFCM promotion can feel overwhelming. There’s a lot of advice out there, and not all of it is easy to act on when you’re still early. So our team at BOGOS, with 12+ years of experience, put together … --- ## [What should I include on the BFCM Checklist this year?](https://community.shopify.com/t/what-should-i-include-on-the-bfcm-checklist-this-year/688797)
**Author:** [@Lyn-Bui](https://community.shopify.com/u/Lyn-Bui)\ **Replies:** 7\ **Last updated:** [September 29, 2026, 1:47am UTC](https://community.shopify.com/t/what-should-i-include-on-the-bfcm-checklist-this-year/688797 "2026-09-29T01:47:17Z")
I think we’re all ready for BFCM 2026!! The traffic is great unless your store can’t handle the queries, the pages, or the load. Last year I focused on discounts/ “appealing offers” first and only checked SEO or tech. i… --- ## [Ready for BFCM 2026?](https://community.shopify.com/t/ready-for-bfcm-2026/671951)
**Author:** [@autumn3501](https://community.shopify.com/u/autumn3501)\ **Replies:** 13\ **Last updated:** [October 13, 2026, 4:22pm UTC](https://community.shopify.com/t/ready-for-bfcm-2026/671951 "2026-10-13T16:22:08Z")
Is anyone else already stressing over BFCM 2026? :sweat\_smile: Let’s start a thread: drop your go-to tips, lifesavers, or tools to survive the madness this year. I’m all ears! --- ## [Shopify merchants running subscriptions: How are you planning your BFCM offer?](https://community.shopify.com/t/shopify-merchants-running-subscriptions-how-are-you-planning-your-bfcm-offer/682791)
**Author:** [@Rishita\_Easycomm](https://community.shopify.com/u/Rishita_Easycomm)\ **Replies:** 6\ **Last updated:** [September 22, 2026, 9:41am UTC](https://community.shopify.com/t/shopify-merchants-running-subscriptions-how-are-you-planning-your-bfcm-offer/682791 "2026-09-22T09:41:34Z")
I’ve been thinking about BFCM offers for subscription-based products, and I’m curious what other merchants are planning. Would you rather offer: 20–30% off the first subscription order A free gift when someone subscri… --- ## [Scheduling BFCM price changes in Shopify: 3 ways, and how each one gets prices back](https://community.shopify.com/t/scheduling-bfcm-price-changes-in-shopify-3-ways-and-how-each-one-gets-prices-back/684443)
**Author:** [@zhouhua1998071](https://community.shopify.com/u/zhouhua1998071)\ **Replies:** 1\ **Last updated:** [October 6, 2026, 6:36am UTC](https://community.shopify.com/t/scheduling-bfcm-price-changes-in-shopify-3-ways-and-how-each-one-gets-prices-back/684443 "2026-10-06T06:36:57Z")
Every year someone posts on the Monday after Cyber Monday that half their catalog is still on sale. Here is what I know about the options, including the downsides. 1. Automatic discount (built in, free) Set the start a… --- ## [BFCM is 14 weeks out. Here is the stuff you can only fix now](https://community.shopify.com/t/bfcm-is-14-weeks-out-here-is-the-stuff-you-can-only-fix-now/667709)
**Author:** [@MayraApps](https://community.shopify.com/u/MayraApps)\ **Replies:** 7\ **Last updated:** [September 21, 2026, 9:40pm UTC](https://community.shopify.com/t/bfcm-is-14-weeks-out-here-is-the-stuff-you-can-only-fix-now/667709 "2026-09-21T21:40:30Z")
Every BFCM checklist tells you to test your checkout and plan your emails. This isnt that. These are the things that are cheap to fix in August and either impossible or terrifying to fix in November. Ive marked which one… --- ## [Best offer structure?](https://community.shopify.com/t/best-offer-structure/576197)
**Author:** [@PieLab](https://community.shopify.com/u/PieLab)\ **Replies:** 2\ **Last updated:** [April 23, 2026, 6:52pm UTC](https://community.shopify.com/t/best-offer-structure/576197 "2026-04-23T18:52:49Z")
Many of our merchants are prepping for the upcoming BFCM. It is always nice to have another set of eyes on ways to maximize profits during this time. So I was wondering what is your take on the best offer structure to in… --- ## [BFCM Guide 2025: Metrics to Keep Your BFCM Campaigns on Track](https://community.shopify.com/t/bfcm-guide-2025-metrics-to-keep-your-bfcm-campaigns-on-track/573429)
**Author:** [@Quan-TrueProfit](https://community.shopify.com/u/Quan-TrueProfit)\ **Replies:** 4\ **Last updated:** [March 25, 2026, 7:02pm UTC](https://community.shopify.com/t/bfcm-guide-2025-metrics-to-keep-your-bfcm-campaigns-on-track/573429 "2026-03-25T19:02:32Z")
We’ve worked with thousands of Shopify merchants through past BFCM seasons — and one thing is clear: the stores that come out on top aren’t the ones offering the biggest discounts, but the ones that monitor their results… --- ## [BFCM 2025 Checklist: How to Scale Sales and Keep Operations Sane](https://community.shopify.com/t/bfcm-2025-checklist-how-to-scale-sales-and-keep-operations-sane/576179)
**Author:** [@webgility\_hq](https://community.shopify.com/u/webgility_hq)\ **Replies:** 8\ **Last updated:** [January 5, 2026, 12:55pm UTC](https://community.shopify.com/t/bfcm-2025-checklist-how-to-scale-sales-and-keep-operations-sane/576179 "2026-01-05T12:55:19Z")
BFCM (Black Friday & Cyber Monday) is no longer just a big weekend for a lot of Shopify brands, it’s the few days that decide how the entire year looks. In 2025, Black Friday falls on November 28 and Cyber Monday on Dec… --- ## [Which channels and systems must be connected natively for true two-way, real-time sync before the BFCM?](https://community.shopify.com/t/which-channels-and-systems-must-be-connected-natively-for-true-two-way-real-time-sync-before-the-bfcm/568341)
**Author:** [@webgility\_hq](https://community.shopify.com/u/webgility_hq)\ **Replies:** 9\ **Last updated:** [December 15, 2025, 8:30am UTC](https://community.shopify.com/t/which-channels-and-systems-must-be-connected-natively-for-true-two-way-real-time-sync-before-the-bfcm/568341 "2025-12-15T08:30:14Z")
For those who’ve gone through this before: Which integrations need to be set up for two-way, real-time sync to avoid inventory errors, overselling, or fulfillment delays? --- ## [Pricing Strategy Lessons from BFCM Campaigns That Actually Worked](https://community.shopify.com/t/pricing-strategy-lessons-from-bfcm-campaigns-that-actually-worked/575338)
**Author:** [@Mike\_Aperitive](https://community.shopify.com/u/Mike_Aperitive)\ **Replies:** 2\ **Last updated:** [December 4, 2025, 11:49pm UTC](https://community.shopify.com/t/pricing-strategy-lessons-from-bfcm-campaigns-that-actually-worked/575338 "2025-12-04T23:49:05Z")
Every BFCM, some stores run smooth campaigns with consistent pricing and clear communication across all markets. Others rush last-minute edits and end up with mismatched discounts, duplicate products, or confused interna… --- ## [Returns Surge 3x After Black Friday. Here’s How Smart Brands Protect Their Profit](https://community.shopify.com/t/returns-surge-3x-after-black-friday-here-s-how-smart-brands-protect-their-profit/577401)
**Author:** [@Channelwill](https://community.shopify.com/u/Channelwill)\ **Replies:** 1\ **Last updated:** [September 16, 2026, 9:26am UTC](https://community.shopify.com/t/returns-surge-3x-after-black-friday-here-s-how-smart-brands-protect-their-profit/577401 "2026-09-16T09:26:53Z")
The sales spike is intoxicating. Screens flash green. Charts move up. Everyone calls it a successful BFCM. Then a week passes. Then two. And suddenly, the “success” starts to leak. Return requests triple during th… --- ## [BFCM Guide 2025: How to Actually Make a Profit](https://community.shopify.com/t/bfcm-guide-2025-how-to-actually-make-a-profit/570689)
**Author:** [@Quan-TrueProfit](https://community.shopify.com/u/Quan-TrueProfit)\ **Replies:** 4\ **Last updated:** [November 18, 2025, 10:39am UTC](https://community.shopify.com/t/bfcm-guide-2025-how-to-actually-make-a-profit/570689 "2025-11-18T10:39:22Z")
Everyone talks about record-breaking revenue during Black Friday & Cyber Monday. But let’s be honest — high revenue means nothing if your profit disappears in ad spend, fees, and discounts. Here’s how to make the 2025 … --- ## [Your Black Friday 2025 SEO & Speed Checklist 👌](https://community.shopify.com/t/your-black-friday-2025-seo-speed-checklist/571770)
**Author:** [@Tapita-support2](https://community.shopify.com/u/Tapita-support2)\ **Replies:** 3\ **Last updated:** [November 18, 2025, 10:06am UTC](https://community.shopify.com/t/your-black-friday-2025-seo-speed-checklist/571770 "2025-11-18T10:06:05Z")
Black Friday Cyber Monday is just weeks away — and the stores that win aren’t the ones with the biggest discounts, but the ones that prepared early. If Google can’t find, crawl, or rank your promotional pages, your ads … --- ## [BFCM tips for global selling with Global-e?](https://community.shopify.com/t/bfcm-tips-for-global-selling-with-global-e/573914)
**Author:** [@merchantly](https://community.shopify.com/u/merchantly)\ **Replies:** 3\ **Last updated:** [November 12, 2025, 1:02pm UTC](https://community.shopify.com/t/bfcm-tips-for-global-selling-with-global-e/573914 "2025-11-12T13:02:49Z")
Hey everyone! With BFCM just around the corner, I’m looking to make this my best sales event yet. I’m currently using Global-e to sell internationally and I’d love to hear from other merchants about what’s worked well f… --- ## [BFCM timeline: a dropshipping how-to for the holiday sales](https://community.shopify.com/t/bfcm-timeline-a-dropshipping-how-to-for-the-holiday-sales/570253)
**Author:** [@TracyAtZopi](https://community.shopify.com/u/TracyAtZopi)\ **Replies:** 9\ **Last updated:** [November 10, 2025, 4:00pm UTC](https://community.shopify.com/t/bfcm-timeline-a-dropshipping-how-to-for-the-holiday-sales/570253 "2025-11-10T16:00:49Z")
Hey everyone :waving\_hand: BFCM is right around the corner, and for dropshippers, it’s one of the biggest chances to boost sales - but also one of the easiest times to get overwhelmed. The trick is to start early and fo… --- ## [Two More BFCM Tactics That'll Increase Your AOV (Part 2: Countdown Timers + Bundles)](https://community.shopify.com/t/two-more-bfcm-tactics-thatll-increase-your-aov-part-2-countdown-timers-bundles/574831)
**Author:** [@rutvik\_shop](https://community.shopify.com/u/rutvik_shop)\ **Replies:** 0\ **Last updated:** [November 10, 2025, 9:03am UTC](https://community.shopify.com/t/two-more-bfcm-tactics-thatll-increase-your-aov-part-2-countdown-timers-bundles/574831 "2025-11-10T09:03:11Z")
Hey everyone, Quick follow-up to my last post about cart optimization. Today I want to talk about two tactics that are absolute workhorses during BFCM: countdown timers in your cart and product bundles. I know, I know.… --- ## [Your 7-Day SEO Checklist for a Profitable BFCM](https://community.shopify.com/t/your-7-day-seo-checklist-for-a-profitable-bfcm/574166)
**Author:** [@PieLab](https://community.shopify.com/u/PieLab)\ **Replies:** 1\ **Last updated:** [November 7, 2025, 2:54am UTC](https://community.shopify.com/t/your-7-day-seo-checklist-for-a-profitable-bfcm/574166 "2025-11-07T02:54:12Z")
Hey everyone, David from SearchPie here. With Black Friday Cyber Monday just around the corner, I know everyone is deep in planning their ads, emails, and inventory. It’s easy to let SEO slip, but right now, high-intent… --- ## [Holiday shopping trends for retail - BFCM 2025](https://community.shopify.com/t/holiday-shopping-trends-for-retail-bfcm-2025/572295)
**Author:** [@jasonh](https://community.shopify.com/u/jasonh)\ **Replies:** 1\ **Last updated:** [October 7, 2026, 6:18am UTC](https://community.shopify.com/t/holiday-shopping-trends-for-retail-bfcm-2025/572295 "2026-10-07T06:18:00Z")
Did you know these key insights could change how you approach the holiday season? Shopify’s 2025 Global Holiday Retail Report reveals what today’s shoppers really want. Here’s what you need to know: 51% of shoppers… --- ## [BFCM Guide 2025: Hands-On Marketing Tips for Your First BFCM](https://community.shopify.com/t/bfcm-guide-2025-hands-on-marketing-tips-for-your-first-bfcm/571999)
**Author:** [@Quan-TrueProfit](https://community.shopify.com/u/Quan-TrueProfit)\ **Replies:** 1\ **Last updated:** [October 8, 2026, 6:02am UTC](https://community.shopify.com/t/bfcm-guide-2025-hands-on-marketing-tips-for-your-first-bfcm/571999 "2026-10-08T06:02:48Z")
Running your first Black Friday Cyber Monday campaign can feel overwhelming. Between ads, emails, and discounts, it’s easy to lose focus on what really matters — getting noticed and converting traffic without chaos. Th… --- ## [What's the best bf deal that works?](https://community.shopify.com/t/whats-the-best-bf-deal-that-works/567764)
**Author:** [@Arcs](https://community.shopify.com/u/Arcs)\ **Replies:** 7\ **Last updated:** [October 3, 2025, 4:56am UTC](https://community.shopify.com/t/whats-the-best-bf-deal-that-works/567764 "2025-10-03T04:56:24Z")
Store owner here. Seen any standout BF deals on accessaries for laptops, headphones, or smart home gear? Drop the promo or price cut if you spotted one. I’m putting together a legit plan for competitive benchmarking and …