# \#Tracking-Tools

**URL:** https://community.shopify.com/tag/tracking-tools/5155.md

[Latest](https://community.shopify.com/latest.md) · [Categories](https://community.shopify.com/categories.md) · [Tags](https://community.shopify.com/tags.md)

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## [Tracking links that show "no tracking info" until the customer complains — how much is this actually costing you?](https://community.shopify.com/t/tracking-links-that-show-no-tracking-info-until-the-customer-complains-how-much-is-this-actually-costing-you/684339)

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**Author:** [@cameronpauley](https://community.shopify.com/u/cameronpauley)\
**Replies:** 16\
**Last updated:** [September 30, 2026, 7:09am UTC](https://community.shopify.com/t/tracking-links-that-show-no-tracking-info-until-the-customer-complains-how-much-is-this-actually-costing-you/684339 "2026-09-30T07:09:36Z")

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Handling order shipping for our store lately and hitting a recurring annoyance I want to sanity-check against other merchants. We’ve had a few orders where the tracking number was entered but the customer-facing trackin…

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## [How are Shopify stores managing GA4, Google Ads, Meta & Klaviyo tracking in one place?](https://community.shopify.com/t/how-are-shopify-stores-managing-ga4-google-ads-meta-klaviyo-tracking-in-one-place/675049)

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**Author:** [@jennifeergordonn](https://community.shopify.com/u/jennifeergordonn)\
**Replies:** 3\
**Last updated:** [September 1, 2026, 4:47am UTC](https://community.shopify.com/t/how-are-shopify-stores-managing-ga4-google-ads-meta-klaviyo-tracking-in-one-place/675049 "2026-09-01T04:47:46Z")

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I’ve noticed that tracking become quite difficult to manage once a Shopify store starts using multiple marketing and analytics platforms. For example, a store may be using: Google Analytics 4 Google Ads Conversion Tra…

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## [Best server-side tracking](https://community.shopify.com/t/best-server-side-tracking/580423)

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**Author:** [@RunnsSommen](https://community.shopify.com/u/RunnsSommen)\
**Replies:** 11\
**Last updated:** [August 24, 2026, 9:16am UTC](https://community.shopify.com/t/best-server-side-tracking/580423 "2026-08-24T09:16:52Z")

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Need advice on a good app for server-side tracking for Google Ads. Have tried several different ones and they don’t deliver what they promise.

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## [Google Ads conversions dropping/disappearing after January (Shopify tracking issue?)](https://community.shopify.com/t/google-ads-conversions-dropping-disappearing-after-january-shopify-tracking-issue/608395)

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**Author:** [@fortune1212](https://community.shopify.com/u/fortune1212)\
**Replies:** 8\
**Last updated:** [September 21, 2026, 6:53pm UTC](https://community.shopify.com/t/google-ads-conversions-dropping-disappearing-after-january-shopify-tracking-issue/608395 "2026-09-21T18:53:10Z")

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Has anyone else experienced Google Ads conversions being recorded and then later disappearing? I’ve been running into this issue frequently since January this year. My campaigns are only targeting the UK market. When I…

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## [Low-budget Shopify stores: how do you choose an order tracking app?](https://community.shopify.com/t/low-budget-shopify-stores-how-do-you-choose-an-order-tracking-app/662018)

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**Author:** [@Ann-Chan](https://community.shopify.com/u/Ann-Chan)\
**Replies:** 0\
**Last updated:** [August 8, 2026, 3:18am UTC](https://community.shopify.com/t/low-budget-shopify-stores-how-do-you-choose-an-order-tracking-app/662018 "2026-08-08T03:18:36Z")

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Hi everyone, Ann from the BestTrack team here. If you’re running a small store or just starting out, I wouldn’t choose an order tracking app based only on the interface. I’d check these first: 1. Free order quota Ca…

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## [Google ads event on thank you page after checkout](https://community.shopify.com/t/google-ads-event-on-thank-you-page-after-checkout/653416)

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**Author:** [@saurabhv](https://community.shopify.com/u/saurabhv)\
**Replies:** 8\
**Last updated:** [July 26, 2026, 3:18pm UTC](https://community.shopify.com/t/google-ads-event-on-thank-you-page-after-checkout/653416 "2026-07-26T15:18:26Z")

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Implement google ads events on thank you page after successful checkout. can anyone know how we can ensure the session is maintained and we can trigger the final purchase event from the middleware thank you page to comp…

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## [Request to Support More Conversion Tracking Options for Shopify Apps](https://community.shopify.com/t/request-to-support-more-conversion-tracking-options-for-shopify-apps/646702)

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**Author:** [@Zeeshan6236](https://community.shopify.com/u/Zeeshan6236)\
**Replies:** 7\
**Last updated:** [July 8, 2026, 1:37pm UTC](https://community.shopify.com/t/request-to-support-more-conversion-tracking-options-for-shopify-apps/646702 "2026-07-08T13:37:15Z")

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Hello Shopify Developers, I would like to raise an important request regarding conversion tracking for Shopify apps. Currently, app developers need better support for tracking conversions directly from platforms such a…

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## [Offline Marketing](https://community.shopify.com/t/offline-marketing/630902)

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**Author:** [@Grvkn88](https://community.shopify.com/u/Grvkn88)\
**Replies:** 7\
**Last updated:** [June 24, 2026, 6:35pm UTC](https://community.shopify.com/t/offline-marketing/630902 "2026-06-24T18:35:31Z")

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Hey i am new and searched for Tracking Apps there are a lot of them, my question what about my offline campaigns? I found nothing.

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## [Is Your 'Free' Tracking Costing You 40% of Your Revenue Data?](https://community.shopify.com/t/is-your-free-tracking-costing-you-40-of-your-revenue-data/615855)

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**Author:** [@J\_mah](https://community.shopify.com/u/J_mah)\
**Replies:** 0\
**Last updated:** [May 4, 2026, 11:54am UTC](https://community.shopify.com/t/is-your-free-tracking-costing-you-40-of-your-revenue-data/615855 "2026-05-04T11:54:18Z")

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This post is for a marketer who said: “Why would I pay $2,000 for Shopify tracking? I’ll just use the free Google app.” I just show them the data. Here’s why GTM + Custom Pixel + Server-Side wins every time: …

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## [Drop in tracked GA4, Ads, Socials conversions since August](https://community.shopify.com/t/drop-in-tracked-ga4-ads-socials-conversions-since-august/556234)

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**Author:** [@SiteID](https://community.shopify.com/u/SiteID)\
**Replies:** 6\
**Last updated:** [April 16, 2026, 8:20am UTC](https://community.shopify.com/t/drop-in-tracked-ga4-ads-socials-conversions-since-august/556234 "2026-04-16T08:20:09Z")

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Since August 1 we see a sudden 40 - 80% drop in tracked conversions within GA4, Google Ads, Meta and other channels. This is across several Shopify sites regardless of the type of integrations. Via Server Side Tagging or…

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## [Changing the Parcelforce URL so that it works?](https://community.shopify.com/t/changing-the-parcelforce-url-so-that-it-works/586939)

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**Author:** [@Rillix](https://community.shopify.com/u/Rillix)\
**Replies:** 0\
**Last updated:** [February 2, 2026, 2:29pm UTC](https://community.shopify.com/t/changing-the-parcelforce-url-so-that-it-works/586939 "2026-02-02T14:29:24Z")

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Hi all, We are having some issues now that Parcelforce and Royalmail have combined into a single shipping platform (Click and Drop). When a parcel is despatched its tracking is imported from Click and Drop and the orde…

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## [Don't Make Mistake using Facebook and Instagram App For Pixel|| GTM vs App Pixel result](https://community.shopify.com/t/dont-make-mistake-using-facebook-and-instagram-app-for-pixel-gtm-vs-app-pixel-result/573857)

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**Author:** [@J\_mah](https://community.shopify.com/u/J_mah)\
**Replies:** 0\
**Last updated:** [November 3, 2025, 3:57pm UTC](https://community.shopify.com/t/dont-make-mistake-using-facebook-and-instagram-app-for-pixel-gtm-vs-app-pixel-result/573857 "2025-11-03T15:57:47Z")

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Don’t make this silly mistake by solely relying on the Facebook and Instagram apps for Facebook pixel tracking. Take action before you are late. Very Recent Pixel and Conversion API Result Comparison Between Meta App(f…

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## [Why You Should Use GTM For GA4 Revenue || Result of GA4 by GTM tracking](https://community.shopify.com/t/why-you-should-use-gtm-for-ga4-revenue-result-of-ga4-by-gtm-tracking/573467)

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**Author:** [@J\_mah](https://community.shopify.com/u/J_mah)\
**Replies:** 0\
**Last updated:** [October 31, 2025, 11:23am UTC](https://community.shopify.com/t/why-you-should-use-gtm-for-ga4-revenue-result-of-ga4-by-gtm-tracking/573467 "2025-10-31T11:23:18Z")

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Many store owners struggle with inaccurate GA4 revenue data. Here is why using Google Tag Manager (GTM) is very important for precise e-commerce Revenue tracking. As a Conversion Tracking Specialist with over three year…

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## [Google Tag Manager (GTM) VS Google & Youtube Conversion tracking || GTM server side tracking](https://community.shopify.com/t/google-tag-manager-gtm-vs-google-youtube-conversion-tracking-gtm-server-side-tracking/573228)

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**Author:** [@J\_mah](https://community.shopify.com/u/J_mah)\
**Replies:** 0\
**Last updated:** [October 30, 2025, 10:42am UTC](https://community.shopify.com/t/google-tag-manager-gtm-vs-google-youtube-conversion-tracking-gtm-server-side-tracking/573228 "2025-10-30T10:42:57Z")

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Analyzing Tracking Accuracy on Shopify This is a fascinating comparison of conversion tracking methods. The accuracy of GTM tracking compared to the native Shopify Google & YouTube app and GA4 imports, I’ll highlight th…

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## [How to implement Microsoft Clarity cookie consent with Shopify’s built-in cookie banner?](https://community.shopify.com/t/how-to-implement-microsoft-clarity-cookie-consent-with-shopify-s-built-in-cookie-banner/564280)

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**Author:** [@tobiaszellweger](https://community.shopify.com/u/tobiaszellweger)\
**Replies:** 3\
**Last updated:** [October 27, 2025, 5:16pm UTC](https://community.shopify.com/t/how-to-implement-microsoft-clarity-cookie-consent-with-shopify-s-built-in-cookie-banner/564280 "2025-10-27T17:16:39Z")

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Hi everyone, I’m using Microsoft Clarity on my Shopify store (www.kyotsu.ch). I received an email from Microsoft saying that starting October 31, 2025, Clarity will begin enforcing cookie consent requirements in the EEA…

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## [Best practice to avoid data loss when keeping only the Google & YouTube app (removing GA4/Ads from GTM)](https://community.shopify.com/t/best-practice-to-avoid-data-loss-when-keeping-only-the-google-youtube-app-removing-ga4-ads-from-gtm/570406)

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**Author:** [@bflorestal](https://community.shopify.com/u/bflorestal)\
**Replies:** 4\
**Last updated:** [October 14, 2025, 6:21pm UTC](https://community.shopify.com/t/best-practice-to-avoid-data-loss-when-keeping-only-the-google-youtube-app-removing-ga4-ads-from-gtm/570406 "2025-10-14T18:21:06Z")

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Hi everyone, I’m working on a Shopify store (https://jaiio.fr) and currently have both Google Tag Manager (GTM) (added with a \<script\> tag in theme.liquid) and the Google & YouTube app enabled. PageSpeed shows duplicate…

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## [Microsoft Clarity on the Checkout process](https://community.shopify.com/t/microsoft-clarity-on-the-checkout-process/319308)

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**Author:** [@masebase](https://community.shopify.com/u/masebase)\
**Replies:** 2\
**Last updated:** [October 3, 2024, 9:05pm UTC](https://community.shopify.com/t/microsoft-clarity-on-the-checkout-process/319308 "2024-10-03T21:05:08Z")

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I have Microsoft Clarity installed on my theme, and it’s been great to see the session recordings to learn more about customer behavior. However, the recordings stop after the customer clicks “Check out” on the cart, as…

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## [Need Support with GTM Custom Events Tracking and Shopify Native Cookie Consent in Hydrogen](https://community.shopify.com/t/need-support-with-gtm-custom-events-tracking-and-shopify-native-cookie-consent-in-hydrogen/363270)

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**Author:** [@Loic](https://community.shopify.com/u/Loic)\
**Replies:** 0\
**Last updated:** [October 2, 2024, 6:55pm UTC](https://community.shopify.com/t/need-support-with-gtm-custom-events-tracking-and-shopify-native-cookie-consent-in-hydrogen/363270 "2024-10-02T18:55:08Z")

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We’re facing an issue while implementing Google Tag Manager (GTM) custom event tracking with Shopify Hydrogen, specifically in combination with the native Shopify cookie consent banner. We’ve carefully followed Shopify’s…

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## [Tracking company contains a newline character](https://community.shopify.com/t/tracking-company-contains-a-newline-character/356336)

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**Author:** [@longtruong](https://community.shopify.com/u/longtruong)\
**Replies:** 1\
**Last updated:** [September 9, 2024, 8:18am UTC](https://community.shopify.com/t/tracking-company-contains-a-newline-character/356336 "2024-09-09T08:18:25Z")

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Hi Support, When updating the tracking, I only pass the tracking company as USPS, but the data received from Shopify includes a newline character as shown in the image. That’s why the tracking company information doesn…

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## [RestrictedUrlError: Request are not allowed to the same origin](https://community.shopify.com/t/restrictedurlerror-request-are-not-allowed-to-the-same-origin/315835)

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**Author:** [@AleAmaducci](https://community.shopify.com/u/AleAmaducci)\
**Replies:** 4\
**Last updated:** [September 6, 2024, 1:15am UTC](https://community.shopify.com/t/restrictedurlerror-request-are-not-allowed-to-the-same-origin/315835 "2024-09-06T01:15:34Z")

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HI, i’m developing a custom pixel inside the shopify pixel sandbox. Inside the block of code “analytics.subscribe(“checkout\_shipping\_info\_submitted”, (event) =\>{})” i added a fetch to obtain the collections of the lineIt…

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## [GTM container loading randomly after adding it in customer events](https://community.shopify.com/t/gtm-container-loading-randomly-after-adding-it-in-customer-events/291485)

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**Author:** [@kevdev94](https://community.shopify.com/u/kevdev94)\
**Replies:** 1\
**Last updated:** [August 25, 2024, 7:37am UTC](https://community.shopify.com/t/gtm-container-loading-randomly-after-adding-it-in-customer-events/291485 "2024-08-25T07:37:56Z")

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I followed the instructions from this documentation: https://help.shopify.com/en/manual/promoting-marketing/pixels/custom-pixels/gtm-tutorial I created a pixel in the customer events feature for one of our stores. I add…

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## [Headless Storefront and Custom Web Pixel Implementation](https://community.shopify.com/t/headless-storefront-and-custom-web-pixel-implementation/334347)

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**Author:** [@jeremiah\_rachio](https://community.shopify.com/u/jeremiah_rachio)\
**Replies:** 0\
**Last updated:** [June 25, 2024, 5:07pm UTC](https://community.shopify.com/t/headless-storefront-and-custom-web-pixel-implementation/334347 "2024-06-25T17:07:41Z")

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Is it possible to trigger custom web pixel events on a self-hosted headless storefront? I’m hosting a Gatsby storefront on S3, not using Hydrogen & Oxygen, and ideally I’d like to be able to utilize a custom web pixel to…

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## [Manage custom pixels using REST API](https://community.shopify.com/t/manage-custom-pixels-using-rest-api/298887)

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**Author:** [@kashyap\_1](https://community.shopify.com/u/kashyap_1)\
**Replies:** 2\
**Last updated:** [April 28, 2024, 8:09pm UTC](https://community.shopify.com/t/manage-custom-pixels-using-rest-api/298887 "2024-04-28T20:09:21Z")

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Hi, I have created a custom app for my store. I want to add/update custom pixels via this app. As per Shopify documentation, it is possible with Web API but I need to do this with REST API. Currently, I use script-tag…

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## [Help! I Need A Better Way To Keep Track both Heat Transfer and My Shirt Inventory separately](https://community.shopify.com/t/help-i-need-a-better-way-to-keep-track-both-heat-transfer-and-my-shirt-inventory-separately/265891)

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**Author:** [@ZEN08](https://community.shopify.com/u/ZEN08)\
**Replies:** 2\
**Last updated:** [December 27, 2023, 9:05am UTC](https://community.shopify.com/t/help-i-need-a-better-way-to-keep-track-both-heat-transfer-and-my-shirt-inventory-separately/265891 "2023-12-27T09:05:09Z")

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Hello, I have a dilemma, ok so let’s say I have 8 heat press transfers and 2 different color t shirt I’m goin going to offer and each color t shirt I have 10 so that makes 20… how can I stop selling at 8? Not overselli…

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## [Publishing Custom Customer Events from a Hydrogen App](https://community.shopify.com/t/publishing-custom-customer-events-from-a-hydrogen-app/274865)

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**Author:** [@wilson-lemos](https://community.shopify.com/u/wilson-lemos)\
**Replies:** 0\
**Last updated:** [December 5, 2023, 7:39pm UTC](https://community.shopify.com/t/publishing-custom-customer-events-from-a-hydrogen-app/274865 "2023-12-05T19:39:26Z")

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Hello, Is there a way for me to publish Custom Customer Events from a Hydrogen App? I currently use a Custom Web Pixel to handle analytics for user checkout, it would be great if I could handle custom events in the sam…