I’ve spent 15+ years building and operating physical-product ecommerce businesses, primarily in the automotive aftermarket and focused heavily on the US market.
I’m not coming from an agency background. I’ve built and operated the businesses myself.
My experience includes:

• Shopify and D2C ecommerce
• US market strategy
• product assortment and merchandising
• pricing, margins and landed cost
• customer journey and conversion
• email, CRM and retention
• product launches
• international shipping and cross-border ecommerce
• dealer, distributor and B2B sales
  I’m most useful to manufacturers and physical-product brands that already have a real product but need help understanding why ecommerce is underperforming, which markets or channels deserve investment, or how to build a stronger US sales operation.
  I can work as a one-off commercial audit, an implementation project, or a hands-on fractional ecommerce operator.