I am a Latina entrepreneur and wellness advocate. I am the founder and CEO of hustle + flo™, a CBD lifestyle brand that offers premium CBD products and promotes community connection through real stories, music and art. My entrepreneurial journey started in 2013 when I founded Styling Your Space, an interior design firm in NYC. I view interior design much like human design - we are are all unique! We thrive by appreciating personal and spatial differences.

During this time, I was focusing on discovering different wellness modalities to manage stress and anxiety. Through this process I integrated CBD my regimen and became an advocate for its use. As someone who spent my career making my clients feel a sense of wellness through revitalization of their spaces, I knew the next step in my journey was to introduce CBD to as many people who could benefit from it as possible. hustle + flo™️ emerged through this process and today the company focuses on delivering premium CBD formulations and products while promoting diverse representation, community building, and the arts in the wellness space.

My career life has come full circle - I left pharmaceutical sales in 2013 to start a new journey and now I get to continuously develop a holistic business approach - both in product and community.