João Farret (Jeff) is the founder and CEO of Naper.ai, an AI-driven platform that helps ecommerce and Shopify merchants automate and enrich product data and SEO at scale.

A technology entrepreneur based in São Paulo, Brazil, he brings experience across marketing, ecommerce and AI to build practical tools that solve real catalog and growth challenges for online retailers.

Passionate about artificial intelligence and its impact on online retail, João frequently explores how automation can reshape ecommerce operations in his writing and projects.

Outside of work, he’s a dedicated surfer who balances product strategy sessions with time in the ocean.