I specialize in e-commerce store operations. With over a decade in the industry, managing everything from software and logistics to customer care, I know how to keep stores running smoothly.

While you focus on your vision, I handle the operational backbone that powers sustainable growth, from conversion-focused catalog management to automated workflows that eliminate 20+ hours of weekly busywork.

My clients stop firefighting and start growing because I bridge the critical gap between marketing promises and operational delivery. After managing tens of millions in e-commerce revenue across several brands, I’ve seen what breaks most stores: the assumption that great marketing can overcome poor operations.

It can’t. But when operations become a strategic advantage instead of a bottleneck, everything changes. Conversion rates climb. Customer lifetime value increases. Founders reclaim their time.

I work with established brands ready to systematize their success, typically those doing $1M-$10M annually, who know their next growth phase requires operational excellence, not more traffic.