Hi, My Name is Karan and I’m the founder of socioh.com. We specialize in Social media marketing for online stores - specifically, we focus a lot on FB/IG ads and retargeting.

I have over 17 years of experience in technology and have spent most of my career either building or working with Advertising systems. Before Socioh, I was with Yahoo for 6 years and I got to work on all their advertising systems - I started in their display ads team and later play a role in building their new search marketing system (thing Adwords but for Yahoo/Bing search). That gave me in depth technical knowledge of advertising and how it works on the inside once you ad goes to FB or Google or Yahoo. Now I work for merchants to help them be successful with their advertising efforts.

I have a bachelors in CS (Computer Science). I got my Masters in CS from USC with specialization in AI.