Started in September 2025, although preparations took over a year (legal, fiscal and business strategy). Thinking that I was really prepared, what is the real challenge? Setting up the store as it was envisioned and should work.

Unfortunately the last part drains time, money and effort from the things I actually should do to build the brand/backbone and the stories. Not the challenge that requires a lot of hard work, but the lackluster support from major app companies, Shopify included