Since 1996 I have been focused on working with many aspects of search engines - both on the technical side, managing a large search engine and as a search engine marketing specialist (mostly focusing on organic search - SEO).

I sold my previous agency in December 2021 so now I am back to working as an idependant consultant. I have also investments in a few very promising tech startups.

Before 1996 I first worked a few years as advertising photographer and then moved on to the music business where I founded a couple of studios, produced and engineered, founded a small idependant label and did A&R for Virgin/EMI.

So, I have - all in all, worked with communication and media - in various forms and shapes all my life.