Over ten years of experience delivering large-scale, high-performance digital solutions for FTSE100 and global brands including Tesco, Hasbro Pulse, Kingfisher, and Alessi. I design scalable frontend architectures, lead complex integrations, and build fast, reliable, and user-focused web experiences across eCommerce, CMS, and headless platforms.

I have managed high-performing engineering teams, set technical direction, and collaborated closely with product, design, and data teams to translate business goals into clear, maintainable technical solutions. My approach combines strong engineering fundamentals with a practical, human-centred mindset, ensuring digital experiences are both performant and accessible.