I’m a UK-based founder and marketer with a background in building and advising mainly B2B brands. Alongside running a marketing consultancy, I recently launched Zanoogo, a premium, design-led lifestyle brand built on original artwork, UK-based production, and long-term value rather than fast growth tactics.

I’m particularly interested in the early-stage challenges of premium D2C, including pricing integrity, value communication, brand positioning, and how to build traction without undermining long-term perception. I’m here to learn, question assumptions, and exchange practical insight with others navigating similar territory.

Always happy to engage in thoughtful discussion around brand, strategy, and what actually works beyond the playbooks.