How can I apply zero rate VAT for sales outside the UK?

How can I apply zero rate VAT for sales outside the UK?

JS77
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Hi 

I have been advised by HMRC that I need to zero rate any products I sell outside of the UK. Can someone advise how I do this please? If I go into country set up and country tax - does the 0% mean no vat, exempt or zero? Or is there another way to zero rate? Many thanks.

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