Why is my dropshipping site experiencing high cart abandonment rates?

animeshoppu
Tourist
7 0 1

Hello, i’ve recently launched my dropshipping site at the start of this month and am mainly focusing on this product www.999utopia.com.

 

I’ve spent around $600 on ads (mainly spent on tiktok as my facebook ads have been a total waste of money because they won’t let me run ads on any of my business accounts so I can’t get insights or use pixels) I have 120k views on one with 1800 likes. I will admit in the beginning of my advertising I didn’t know what I was doing and have now for the past 2 weeks been running add to cart conversion ads with a budget of $100 a day (I’ve been turning them off overnight to not waste my money when everyone was sleeping). But i’ve changed it to $50 a day split between 1 ad with a optimization goal of add to cart and 1 ad with a optimization goal of purchasing as of a couple days ago and have been running them nonstop.

 

In total from when I first started, I’ve gotten 80 carts, 64 sessions reached checkout, but only 2 purchases (i have one more but it’s not directly related to my advertising)

 

Can someone give me advice on why my carts and checkout sessions are being abandoned so often? I really have no idea what I’m doing wrong, I leave comments open on my tiktok ad and have reviews on my page to build a sense of trust. I have free shipping available. There’s even been about 14 people that have put in all their information at checkout and just didn’t click the checkout button.

Thank you to anyone that responds!

Replies 2 (2)

oscprofessional
Shopify Partner
15843 2371 3073

@animeshoppu ,

Work on SEO, and start to take rank your website.  Start Paid Marketing also...

Look for a drop shipper it takes time to get sales... as you don't have physical inventory.. let me know which dropshipping app you are using? check shipping days to deliver the product. check the customer behavior when the customer leaves your store... 

 

Check your store product prices. Compare it with your competitors.. start social media marketing or email marketing...

 

Improve SEO, links, usability, and performance score to increase more conversion & sales (Your page could be better)

 

Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customers' trust and help customers to feel more secure in their buying decision.

 

Check your store with the Page insight tool to get the score. because the low mobile score can kill the website traffic.

 

  • Firstly check your website speed score performance with the page speed insight tool. Low scores can kill your store traffic.
  • Find the Pages, Where You Lose the Most Customers. Convert More of the Shoppers Who Put Products in Their Carts. Check your store bounce rate.
  • Showcase How Popular Product Pages Are. Promote Offers With Push Notifications in the form of Popups or announcement bars. Optimize Your Product Pages. 
  • Look at the difference between your New Visitors and your Returning Visitors. For most Shopify stores, your returning visitors will have a much higher conversion rate than your new visitors.
  • Also, you need to work on your website performance speed.

You need to focus on the following points........

  • Use dynamic content.
  • Choose relevant keywords
  • Use design to improve user experience.
  • Improve page loading time.
  • Create Content That Converts
  • Add testimonials, reviews, and logos
  • Mobile-friendliness
  • Quality Content
  • Send Relevant Emails
  • Make Use of First-time Offers

Hope these points will help you!

Visit our website to get more information. https://www.oscprofessionals.com/search-engine-optimization/

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Fulfillman
Shopify Partner
358 90 99

In business, you need to be equipped with the knowledge on how the business works.

 

Be smart in investing your capital. Be sure to look for ways to have return on your investments. There are many ways and means where you can learn and be knowledgeable in operating your business.

 

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Skype: Fulfillman - Support