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Adding Google Tag Manager (requires an act of God?)

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We're trying to install GTM on a non-Plus store. 

We've added the snippet to: Online Store > Preferences > Additional Google Analytics JavaScript. 

Works fine on the store. 

However, on the Shopify checkout page, that code in that testarea is escaped. That is, for example " become &quote;

The client naturally wants analytics for the entire experience / process. 

How do we get GTM working? 

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