I am a new brand in the craft industry. My customers are women between 40-60 years old, can be found on facebook or Instagram. I have the urge to advertise on Facebook. How long does it take to optimize the ads on Facebook? Is it better for us to focus on SEO?
It could take you a month or two to optimize your Facebook. Hard to know as your creative will play a big factor in how fast you get Facebook to work. SEO is a long term investment and does not happen over night. If you don't have a lot of money to spend on paid ads, then it might make sense to focus on SEO for now.
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