Trust is some of the most important currency you deal with when running an online store. There are millions of stores online these days and a lot of people have had at least one bad experience when shopping online, this makes most buyers weary when making online purchases.
This is why it is essential that your store is seen to be trustworthy from the get-go. In this guide, we will go through different aspects of the online store and why it is necessary to have them presented in a certain way so as to make your store look trustworthy and encourage your customers to checkout.
First impressions are crucial in all walks of life and it is no different for your online store. When a customer lands at your store they should be met with a website that looks and feels professional. The following criteria are important when making a first impression:
Being able to find out information about the products you want to buy is important to all of us. Your store should be forthcoming with this information and be easy to research. The following criteria are essential when it comes to the information on your store:
Now, more than ever, a business's brand and story are important to consumers. People like knowing where their products are coming from and what kind of business they are supporting. This is why it is necessary to put a voice behind your brand, project a specific brand image, and tell your customer your story. Your store should also be seen to be easy to communicate with. Make sure your store has the following:
The need for a good reputation is nothing new in the world of business or retail. Online retail is no different. As mentioned earlier; seeking out online reviews has become such a standard part of the buying process for people these days that every online retailer needs to be thinking about them. Beyond reviews, a brand’s online presence is also something that consumers look into before making a purchase. The following is detrimental to gaining customer’s trust in your brand:
Being transparent with your customer about the total cost of an order from the beginning will reduce the number of abandoned checkouts. Nothing puts a bad taste in a customer’s mouth quite like getting to the checkout and finding out about some previously undisclosed costs. Here are some features you can implement to put your customer’s minds at ease and move those add to carts to conversions.
If you make sure that your store has all of the above, customers will be very likely to trust your store and place an order with you. Make sure to go through this guide and measure your store against it before spending any money on marketing. As outlined above, first impressions are incredibly important to shoppers and so it is important to be ready to make a good first impression before spending any money on bringing customers to your store.
Bo | Retired Staff Member