Can I automate customer emails based on product purchases?

Can I automate customer emails based on product purchases?

shapeemarketing
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Hi, May i know if it's possible to create automation on Shopify email when customer purchase product X, then the trigger will send them an email related to the product? Eg: How to use product X, lifespan of product X, reminder to register the warranty of product X. 

 

Thank you. 

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