Can reworking product URLs improve SEO for my online store?

25 2 8

Hi there, 

I'm trying to improve SEO for my shopify store. I'm wondering if re-working on URL for my product page will help improve SEO.

For example, this is one of my product URL:

For Gymshark, this is their product URL: 

Their product URL structure is[brand]-[product_name]-[product_color]

Anyone knows if there is easy to way mass update all product URL to the above structure?

Comments and insights will be much appreciated. Thanks

Replies 2 (2)

Shopify Partner
37 3 11


This is Puneet from unbundl. 


One of the easiest way would be to create new links altogether:

  • Export product sheet
  • Create duplicate of sheet
  • Create new handles using concatenate and other rules
  • Upload the new sheet
  • upload old sheet and make them draft


Other method would be strategically use Bulk Editor. 


These might not be easy methods and would require little bit of work.

25 2 8

@puneet_unbundl thanks for your reply.

That might seem work for historical URL link. However, for prospecting product URL, manually changing one-by-one is time consuming. Especially the color variant also needs to be in the end of URL.

I'm more looking for a rule or code that I can write once and can apply the rule to all product pages..