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Confusion about installing the global site tag

New Member
1 0 0

Hi there,

I enabled Google Analytics by completing Step 3 shown in this tutorial:

I did not adjust my theme.liquid by adding the global site tag. Do I need to do so?


I now want to use Google Ads conversion tracking, I was reading the following article: In this tutorial it is mentioned to add the global site tag to theme.liquid

My question now is. Do I really need to use this globale site tag or is it not needed anymore since I already pasted "UA-xxxxxxxx-x" to the form of Google Analytics (Online store > Preferences).


Thank you already in advance and looking forward for your support!


Replies 2 (2)
Shopify Partner
3012 181 488

Dear gosam,


Try Google tag manager.

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New Member
1 0 0
Google no longer has tracking info with the new version of google analytics. You can connect the new version ‘GA4’ to Shopify by watching this video: