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Disapproved products on Google Merchant Centre

31 0 4


We have a selection of products that have been disapproved on Google Merchant Centre. The reason they give is that the colour attribute is missing. 

The only way I can fix this is by adding a colour varient but some of the products don't lend themselves to this. In my opinion it will just confuse customers browsing. Example here

Are there any other ways to resolve this other than adding a colour varient?

Many thanks. 

Craig 🙂 

Replies 2 (2)
Shopify Staff
Shopify Staff
540 1 106

Hey, Craig!

Savannah here from the Shopify Guru Team. 🙂 

At this time, Google requires all products in the apparel category to have colour variants. You can learn more about that here

That said, it looks like you're using a Shopify Supported Theme. I would recommend emailing us at to put your 60 minutes of allotted design time to good use. Our theme team can help you hide the colour variant on your product pages so that your customers won't see it while browsing. 

Let me know if there's anything I can clarify or lend a hand with! 

Savannah | Shopify Guru

Savannah | Shopify 
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31 0 4

Hey Savannah

Many thanks for your reply, much appreciated. 

We were aware of the alloted design time so we'll look into this and iron out the problem. 

Thanks again 🙂