Does Google Shopping count as cross-network in Google Ads?

127 1 30



Anyone knows what is cross-network in Google Ads - see the attached screenshot? 🤔 Is Google Shopping counts as cross-network or no? Thanks!


What is Cross-network_.png

Replies 4 (4)

Shopify Partner
3100 226 742

All non Google Search, such as Google Images, Youtube, Google discovery etc.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.

Shopify Partner
2405 223 540

Hello @Irena,


Gina here from flareAI.


Cross-Network includes networks like:

  • Google Display Network
  • YouTube Search
  • YouTube Videos
  • Google Images

You can have multiple campaign types in Google Analytics like Search, Shopping, Display, Video, and App. These campaigns can be shown across multiple networks like Google Search, Search Partners, Display Network, etc.


Cross networks were introduced to handle these kinds of ads where they can be shown in multiple networks.


Hope this helps,


flareAI: Generate Sales from Google Search, on Autopilot

flareAI : Get Sales from Google Search, on Autopilot
$10+ billion in eCommerce on Google Search, every day. Find out how much you are missing

Shopify Partner
296 10 35

Hi @Irena 


Cross-network advertising is a strategy that involves marketing a company across various types of networks simultaneously. Any business using cross-network advertising effectively won’t solely focus on Google, but will also work to rank on the other main search networks and social platforms, thus expanding their reach.


We have developed an app, the Easy Google Shopping Feed app by AdNAbu, which created a shopping feed in your Google mErchant center and also updates it. If you are planning for Google shopping you can try using the app.


You can also get in touch with our experts and request a demo. 

Hope this helps.

Sampy Mishra | Customer Success Manager @ AdNabu

 - Was my reply helpful? Click Like to let me know! 

 - Was your question answered? Mark it as an Accepted Solution

 - Try our Nabu for Google Shopping Feed from Shopify App Store. 

4 0 0

Hey Irena, basically cross-network in Google Ads as shown in your screenshot are the automated results generated by Google search for a particular ad campaign i.e. ideally well for reaching wider audience traffic. Talking about whether Google Shopping counts the search result leads except for Google search such as display, Gmail promotional ads, Banner Ads Networks, and so on. 


7Search PPC