Facebook Ads

[VW_Freak]

Hi All,

Last week, I ran an Ad on Facebook. Here is the summary:

Objective : Website conversion (Add to Cart)
Amount spent : $10.5
Clicks : 18
Web View : 16
Add To Cart : 4
Initiate Check out : 3
Reached : 837
Like : 2
Comment : 2

Here is my store : https://oldvolkswagen.com/

Audience Details:

Audience Size : 130,000

Location - Living In:
United States
Age:
25 - 65+
People Who Match:
Behaviors: Engaged Shoppers
And Must Also Match:
Interests: Key (lock), Vehicle door, Smart key, Digital Door Lock or Smart Lock
And Must Also Match:
Interests: Volkswagen Passat (B6), Volkswagen Beetle, Volkswagen Jetta, Volkswagen Golf, Volkswagen Tiguan, Volkswagen Touran, Volkswagen Polo or Volkswagen Passat

I just wan to hear your opinions. Is this good or bad? Should I continue this ad or stop? If any of you are good at Facebook Ads, please help me.

Thank you.

Bambang Haryanto
Indonesia

[Vishal3]

Hey Bambang,

If you're getting 4 add to cart out of 18 clicks then there is no doubt that your audience is not relevant. What I suggest you to test this audience with the Facebook experiement tool : https://www.facebook.com/business/help/1114926075318084

https://www.facebook.com/business/news/experiment-test-and-learn

Also, did you tried to retarget those 4 cart abandoners???

Will love to help you out in setting up automated drip campaigns with push notifications.  Give me a shout if you're interested.