Facebook Pixel : Add to cart and more

RachelCanide
New Member
3 0 0

Hello!
I'm very new at this and I've searched past conversations, but it does not answer quite exactly what I'm looking for.

I want to launch a campaign for people who visited a product page, but did not complete a purchase.

1) I have installed the Facebook pixel following the steps using the tag manager.

2) I want to then add a event pixel for "add to cart", but I have 2 separate snippets of code, and I don't know what to do with them.

2.1 And what should I put for the conversion value... How do I evaluate this? I put 10 in the meantime)

2.2 Why does it say: Insert event code here in the second snippet... Should I replace it by something?

See picture: https://i.imgur.com/uBBk7jQ.png

3) For my campaign, I assume I will create "include website traffic" > products pages views, and exclude those who "add to cart"

 

 

Thank you :)

 

 

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Anh_Nguyen1
Shopify Partner
130 0 12

There is the same active topic, you can go there and discuss:

https://ecommerce.shopify.com/c/ecommerce-marketing/t/facebook-retargeting-adds-to-cart-and-customer...

Download free Shopify theme: https://www.sellersmith.com/pages/sellersmith-free-themes
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RachelCanide
New Member
3 0 0

It's not really what I'm asking. I want to upload the pixel first.

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