I'm very new at this and I've searched past conversations, but it does not answer quite exactly what I'm looking for.
I want to launch a campaign for people who visited a product page, but did not complete a purchase.
1) I have installed the Facebook pixel following the steps using the tag manager.
2) I want to then add a event pixel for "add to cart", but I have 2 separate snippets of code, and I don't know what to do with them.
2.1 And what should I put for the conversion value... How do I evaluate this? I put 10 in the meantime)
2.2 Why does it say: Insert event code here in the second snippet... Should I replace it by something?
See picture: https://i.imgur.com/uBBk7jQ.png
3) For my campaign, I assume I will create "include website traffic" > products pages views, and exclude those who "add to cart"
Thank you :)
There is the same active topic, you can go there and discuss: