For some reason my facebook pixel today for an examples shows that I have 22 website purchases, when in fact only have 2 orders. It feels like it is firing purchase on any action at all. I have been in contact with both shopify chat and facebook chat but no one seems to be able to help me out with this.
What am I missing? any help would be greatly appreciated. it truely is messing with my data since I have adjusted the wrong ads..