Shopify Discussion

Winda_Lis · ‎10-16-2019

does anyone know why the facebook pixel event add to cart is not triggered?

oscprofessional · ‎10-17-2019

In addition to tracking your website visitors, Facebook pixel lets you track nine different “Standard Events” that people make on your website.

View Content
Search
Add-to-cart
Add-to-wishlist
Initiate checkout
Add payment into
Make purchase
Lead
Complete Registration

If you want to track any of these Standard Events, as you stated “Add-to-cart” you’ll need to add some additional code to your website’s header section, just above the </head> tag.
Your website’s original code: Paste the Facebook pixel code between the <head> and </head> tags of your web page.
Your Facebook pixel base code: what you installed in the previous step of this guide
Your standard event code: Within your Facebook pixel code, above the </script> tag, paste the Standard Event code. You’ll need to add the Standard Event’s code to every page you want to track.

AddToCart either on a new page load or on the click of an Add To Cart button. There are multiple ways to handle clicks on buttons.
Here’s how the code will look:

<!-- Somewhere there is a button that performs Add to Cart -->
<button id="addToCartButton">Add To Cart</button>

<!-- Add Pixel Events to the button's click handler -->
<script type="text/javascript">
var button = document.getElementById('addToCartButton');
button.addEventListener(
'click', 
function() { 
fbq('track', 'AddToCart', {
content_name: 'Really Fast Running Shoes', 
content_category: 'Apparel & Accessories > Shoes',
content_ids: ['1234'],
content_type: 'product',
value: 4.99,
currency: 'USD' 
}); 
},
false
);
</script>

So please check if the code has been installed at standard event way on your website.

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