FB ads retargeting: how to exclude people who bought a particular product?

[Stephanie22]

Does anyone know for FB retargeting how to build the audience for people who only viewed a product, and exclude those who bought that same specific product?

If you exclude the generic checkout page url that'll exclude people who have bought other products from you in the past, which would be bad.

[Jeff_Magee]

Stephanie,

Check your Facebook PM.

Take Care,

Jeff

[Per_Arne]

Hi Jeff

Could you also share with me how to build the audience for people who only viewed a product, and exclude those who bought that same specific product? Do you specify the product with the url or content ID?

In this example I have tried to do it by the product url. Does that work?