we have always used "free express post on orders over $29" as a drawcard for our business. Its been good to us, but lately we have been having second thoughts looking at out competition. Does "$40 with free express post" sound better than "$32.50 + $7.50 express post"? I take into cosideration thing like looking at other websites you have to do a mock order to get the post price which involves 3-5 clicks but with ours you know on the spot.
The question for us is, if there are 2 ads side by side, one says $32.50 and the next says $40 free post, which would you click on? Our business aims at a younger demographic so which one would influence the younger generations more? For me, i check out a few websites, get the post figures, do the math and buy from the cheapest. But does everyone do this?
People are going to click on the $32.50 more but are they going to actually place the order when they see the postage or deal with the company again?
I bet the conversion rates for the $40 one would be higher although the click through rate might be lower.
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