Google Analytics Enhanced Ecommerce tracking

Nate_Racklyeft
New Member
1 0 2

We are migrating from traditional e-commerce tracking on GA to the new "Enhanced Ecommerce" tracking.
Google's documentation (https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce#migratio...) states that "The Enhanced Ecommerce plug-in should not be used alongside the Ecommerce (ecommerce.js) plug-in for the same property."
According to http://docs.shopify.com/manual/settings/general/google-analytics#ecommerce-tracking, the standard Ecommerce calls are made automatically during checkout. 

To fulfill the requirements, we'd like to disable those automatic calls made by the shopify platform. Has anybody been able to do this?

Replies 83 (83)
sivakumar_ramam
Shopify Partner
21 0 0

Hi Michael Doyle,

But how you will track the checkout behavior? We cannot custom code the checkout pages right?

Thanks,

Siva.

My Adwords Website http://ECOMMPPC.com | Current Adwords Certification http://goo.gl/5TgBGS
Boni_Satani1
Tourist
49 0 3

Hi all,

I have exciting news to share with you all! 

We have just launched the Enhanced Ecommerce Shopify App - https://apps.shopify.com/google-universal-analytics-enhanced-ecommerce 

The App is in beta (and under review by shopify) and gives access to 4 new reports of Enhanced Ecommerce:

  • Shopping Behaviour Report
  • Product List Performance Report
  • Sales Performance Report
  • Order Coupon Report

Additionally, it supports display advertising feature.

I invite the community to install the app & share with us your valuable feedback/ suggestions.

Cheers,

Boni

We Just Launched Our App - "Actionable Google Analytics". Start Your 15 Days Free Trial Now!
Jordan_L
Trailblazer
216 1 110

from @Aaron in another thread.

"Jordan L,I don't have a specific date for Enhanced Ecommerce support but we are definitely working on it. Expect an update soon."

So hopefully we'll get something at some point.

AaronS
Shopify Staff (Retired)
111 0 7

Hi everyone,

I'm happy to let you know that Shopify now supports Google Analytics Enhanced Ecommerce. This can be enabled in your admin settings. Here's documentation on it: http://docs.shopify.com/manual/settings/general/google-analytics#enhanced-ecommerce

Aaron | Shopify 
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Tavor_Summits
Shopify Expert
4 0 0

Great news. This has been a long outstanding issue for many, I'm sure.

Thank you!

Shopify Partner | Klaviyo Master
Jordan_L
Trailblazer
216 1 110

Thank you. Long time waiting for this.

 

Any ideas on how one sets up their funnels with this new tracking code?
https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce#checkout...

Jordan_L
Trailblazer
216 1 110

Curious why you guys are using segment.io's analytics-js for the integration.

I noticed, because it conflicts with my own segment tools I've installed on my own website (same namespace window.analytics)

You can see the segment.io / analytics.js code here:
http://cdn.shopify.com/s/assets/vendor/analytics-06f01b04fedc14fdc52c35cee2372126.js

Which is from here:
https://github.com/segmentio/analytics.js

Are there plans to bring segment integration in to shopify? Or something else? Otherwise this seems like overkill for simple a Google Enhanced Ecommerce integration?

 

EDIT: Looks like segment IO comes with Shopify after you upgrade to "Responsive Checkout" actually, not enhanced ecommerce. Any reason for this?

Jordan_L
Trailblazer
216 1 110

Also looking like one of my stores, does not have the "Enhanced Ecommerce" checkout button.

That store is Sure Design Wholesale

 

Any ideas why it shows up for some of my stores, but not all of them?

sivakumar_ramam
Shopify Partner
21 0 0

Seems like you don't have responsive checkout./

My Adwords Website http://ECOMMPPC.com | Current Adwords Certification http://goo.gl/5TgBGS
alexa_buckette
New Member
1 0 0

Hi guys,

I'm having the same issue the "Enhanced Ecommerce" checkout button isn't showing for me - i upgraded to the responsive checkout as soon as it was announced and i've check we're using Universal analytics also.

Any ideas?

Thanks