High Traffic, Low sales

Solved
Monty4
Tourist
3 0 3

Hey guys. My name is Monty and I just recently started my branded shopify store about 2 days ago. I run facebook ads and am getting more traffic than I expected for my first few days. However, although the sessions grow everyday the sales are still 0. My website can be reached at heerzco.com . I appreciate all the help and feedback I can get to overcome this problem. Thanks guys. 🙂

Accepted Solutions (2)

Accepted Solutions
Neo_5678
Explorer
65 3 30

This is an accepted solution.

Hey Monty,

I think your currency converter isn't working! and also it is half covered by "contact us"

So deal with it first and make sure currency converter works!

 

Right now even I change it to any, the price remains the same, which should be changed and if not, then what is the purpose of the currency converter?

 

Hope this helps 🙂

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IevaD
Shopify Partner
32 2 2

This is an accepted solution.

@Monty4 Hey!

 

Nice store!

Do you have any abandoned carts strategy? If not, that's the first thing you have to set up. Also, use more than one channel to reach your clients who abandon checkout. Reach them by sending a web push notification, email or SMS messages. And this is not about spamming your customers. The idea of omnichannel is that each channel supports each other, rather than overlapping. It’s about targeting your customers when and where they are most likely to see and react to your abandoned cart alerts. And... finish their purchase.

Moreover, web pushes has ability to identify abandoned cart earlier than phones and emails. There is a possibility to start tracking customer as soon as he subscribes and its not required for client to go to checkout page to leave phone or email. It's enough just to add to cart and leave. And you can reach him.

Also try to add incentive for finishing the purchase, e.g. a special offer with a sense of scarcity, like a countdown offer with a discount that would be applied if your customer finish the purchase, for example, within the next 20 minutes. Here're some case studies highlighting how adopting an omnichannel marketing strategy can boost your conversion rates (by as much as 28% when using abandoned cart push notifications). Check it - you might find it useful: https://getfirepush.com/case-study/

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Replies 14 (14)
Neo_5678
Explorer
65 3 30

This is an accepted solution.

Hey Monty,

I think your currency converter isn't working! and also it is half covered by "contact us"

So deal with it first and make sure currency converter works!

 

Right now even I change it to any, the price remains the same, which should be changed and if not, then what is the purpose of the currency converter?

 

Hope this helps 🙂

GET FREE PAYSTUB INSTANTLY > 1st default stub free worth $4.99
Edward-Newgate
Shopify Partner
569 22 62

Hi @Monty4 

I think that it's maybe the visitor found your product is not as like as on ads or It's maybe your Shopify store is not optimized conversion rates so that it has no sale. To optimize conversion rates, you can follow tips on this writing

Hope it helps!

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Tony_Bui
Shopify Expert
371 11 48

Cool product and store! A few suggestions though that can get this converting 100%. 

 

But first, some areas to look at: 

 

1. Every headlines needs to hook! 

"The New Heerz LED Mirror Alarm Clock" doesn't give people a reason to keep scrolling. Try either creating curiousity in your headine or stating a clear benefit. An example could be: "Wake Up Calls Re-imagined" or "Mirrorred Smart Alarm - Wake Up In Style", at the very least they triggers curiousity to keep your reader scrolling.

 

2. Formatting issues

Heerz .png

 

There's a coupe of formatting issues like shown where the inforgraph is cut off. You're selling a sleek, minimal product, so you want your site to reflect that. 

 

3. Big walls of text intimidate people

Heerz  (1).png

 

Its true, and there's been a ton of studies done to prove it. This is a decent paragraph, but it would have more punch if you condensed it into benefit-driven bullet points. Readers get bored extremely easily these days. Which brings me onto the next section - your product page.

 

4. Remove the dynamic checkout button

HEERZ All New Mirror LED Alarm Clock – Heerz .png

From experience, this just complicates the buying process by giving them too many options. Plus, there are several generations of buyers you need to consider, and older ones can have reservations when they see a button like this, thinking that money will somehow be taken from their account as soon as they press it (seems silly, but its true). Sticking with "Add To Cart" will bring in more conversions. 

 

5. Spice up your product description

Again, there's a big wall of text on your product page. Headlines work great here, so again you could use a big bold promise in your headine, then transition into bullet points with benefits, then go on to write longer content below. A great place to look for inspiration is Amazon listings. Check this out:

 

alarm.png

 

Headlines expand into content that paints a picture of how the product can change the readers lives for the better - better sleep, easy to use at night etc

 

This is actually a really cool product that people can benefit from. You just need to position it as the solution to their pain. Best of luck!

 

 

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IevaD
Shopify Partner
32 2 2

This is an accepted solution.

@Monty4 Hey!

 

Nice store!

Do you have any abandoned carts strategy? If not, that's the first thing you have to set up. Also, use more than one channel to reach your clients who abandon checkout. Reach them by sending a web push notification, email or SMS messages. And this is not about spamming your customers. The idea of omnichannel is that each channel supports each other, rather than overlapping. It’s about targeting your customers when and where they are most likely to see and react to your abandoned cart alerts. And... finish their purchase.

Moreover, web pushes has ability to identify abandoned cart earlier than phones and emails. There is a possibility to start tracking customer as soon as he subscribes and its not required for client to go to checkout page to leave phone or email. It's enough just to add to cart and leave. And you can reach him.

Also try to add incentive for finishing the purchase, e.g. a special offer with a sense of scarcity, like a countdown offer with a discount that would be applied if your customer finish the purchase, for example, within the next 20 minutes. Here're some case studies highlighting how adopting an omnichannel marketing strategy can boost your conversion rates (by as much as 28% when using abandoned cart push notifications). Check it - you might find it useful: https://getfirepush.com/case-study/

SyntechDigital
Shopify Partner
79 14 23

Hi @Monty4 

 

First off, great store and happy you are underway on your Shopify Branded Store. I would change a few things however:

 

  1. Instead of Learn More, change it to "Buy Now" or "Shop Now" as a more cleat Call to Action (CTA)
  2. Apply a quantity selector to product page as well as a Buy now Button on the product page instead of just add to cart
  3. I would remove the limited time sale timer, it's distracting and doesn't help much
  4. I would improve on the background image for your homepage to something more of your product

These are a few changes you can make to your store instantly!

 

Let me know if you have any more questions

Gary Gill
Syntech Digital
contact@syntechdigital.com
cindywilliams
New Member
1 0 0

Same issues with my website.

nitinchacko
Tourist
8 0 2

Hello Monty! :))) I can see people investing several dollars on Google Ads so as to drive traffic to the eCommerce website. But, you're flooded with several visits!!! So, in order to improve your sales try to fix issues with your website. Also, make your site more attractive and user-friendly. Various factors including imagery, simplicity, typography, and functionality contribute to a good website design. Revamp the site and let me know! :)))

Monty4
Tourist
3 0 3

I didnt even notice the converter wasnt working!! Thanks for the tip. 

Monty4
Tourist
3 0 3

Hey. Thanks for all the help. I made some adjustments from your suggestions. Feel free to check it out and give me your feedback. Monty 

Neo_5678
Explorer
65 3 30

@Monty4 

I think this will work for sure!

just wait for few days and set another campaign. You will see the difference!

GET FREE PAYSTUB INSTANTLY > 1st default stub free worth $4.99
nitinchacko
Tourist
8 0 2

@Monty4 wrote:

I didnt even notice the converter wasnt working!! Thanks for the tip. 


It's okay, Monty! :)))

nitinchacko
Tourist
8 0 2

@Monty4 wrote:

Hey. Thanks for all the help. I made some adjustments from your suggestions. Feel free to check it out and give me your feedback. Monty 


Your home page title is too small and the URL appears to be missing a meta description tag. A meta description is very important for Google to understand the content of your page. Please make necessary changes! :)))

JamesAB
Excursionist
18 0 9

You need to ENGAGE your visitors and cater to wherever they are in their customer journey, sounds like your visitors up until now may not be ready to purchase right at the moment of the visit...so let's go from there.

 

1) Make sure you have remarketing put in place

 

Ensure you have Google remarketing tag on your site, so if they're not ready to purchase right at that moment...you can have advertising stay in their face for the next several weeks/months in order to warm them up and get them to convert later.  Don't lose them!!!

 

See article here covering more about that: https://www.shopify.com/blog/6019860-how-to-use-google-remarketing-for-ecommerce

 

2) Engage them on the way towards a sale

 

Your customers have reasons they don't purchase immediately, and there's been a study done that attributes about 20% of those failures because you don't have the product information available that they're looking to have confirmed before they pull the trigger on the sale.   Install a product question and answer app on your product page, which allows the customer to ask their specific presales questions.   There are ecommerce question and answer case studies where up to 75% of product questions convert to a sale....so its a great way to start converting those sales.

 

It has an additional benefit as well, since that content you build draws new customers to your store via search traffic.  See an example of this happening here:

 

google-result.png 

Answerbase provides a product question and answer app on the shopify store that has quadrupled the organic search traffic to some merchant's stores with that content growth and engagement...so something to consider for your store.

Emmanuel-Adjah
Excursionist
13 1 1

Hi @Monty4,

Your store looks great! I suggest you implement a conversation strategy for your website visitors.

SMS Marketing is a great way to improve conversation. You check this blog post and get a guide on how to maximize SMS marketing >> https://convertjoy.com/2020/06/14/5-proven-ways-to-boost-e-commerce-sales-with-sms-marketing/