How can I attract more organic visitors to my online love toy shop?

[AndreasMike]

https://looplove.ch/ hello together I have founded an online shop for love toy items. I ran the shop for about 4 months and have made 4 sales so far. I have about 2-5 visitors a day. I would like to generate more organic visitors but it's really difficult. can someone help me how to get fast organic customers to my website?

[PageFly-Richard]

Hi @AndreasMike ,

This is Richard Nguyen - CRO Expert from PageFly- Advanced Page Builder. From my CRO expertise, I’d love to give you my suggestions as hereby:

1. Add favicon to your store:

Having a favicon for your store will make your store unique and help customers easily recognize it. You can check in the Shopify Help center to know how to add it.

2. Check pagespeed for your store:

According to the Google Pagespeed Insights, the pagespeed of your homepage is 46 for mobile. This score is quite low for a page. If your stores have a low loading time, then your visitors won’t stick around and they will bounce, especially for mobile devices. Stated differently, if your stores have a longer time checkout, your customers can give up. Pages load slowly gives people more time to change their minds.

These are some ways for you to apply to make your store run faster and quickly as well as reduce the loading time:

• Optimize your images
• Reduce server requests and remove excess apps
• Fix server errors
• Lazy loading

And you can try to improve these factors suggested by Google PageSpeed Insights here:

3. Add testimonial - customer reviews on Homepage

• Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.
• Reviews are crucial when it comes to shopping online. PageFly allows you to add testimonials and product review to the page in ease ways

You can take a look at one of our template for here:

Additionally, with Mother's Day 2023 fast approaching, also ranked as the third most significant holiday following Black Friday and Christmas, it is an opportune time to consider some compelling concepts for your business to take full advantage on this occasion.

1. Use colors palette associated with Mother’s Day

This kind of change makes your store more welcoming. You can refer to these pairs of colors:

• Pastel Pink and Green: This color palette is soft, delicate, and feminine, making it a popular choice for Mother's Day. It includes shades of light pink, blush, and pale green, which evoke feelings of tenderness, love, and springtime.
• Red and White: This classic color combination is timeless and elegant, and it's often used to symbolize the love and appreciation we have for our mothers. It's a bold and impactful color palette that can be used to create a variety of different designs.
• Lilac and Light Blue: This color palette is soft and soothing, with shades of pale purple and blue that are reminiscent of springtime flowers and clear skies. It's a calming and peaceful color palette that's perfect for creating a relaxing and tranquil atmosphere on Mother's Day.

2. Offer special discounts

Create special deals during Mother’s Day event like bundle or 1+1 offer is one of the best ways to boost your sales. You can highlight them on your homepage to be visible as soon as visitors reach your page and make it easy to navigate through your product offerings.

3. Create gift guides or a special section with product recommendations.

Creating gift guides or a product recommendation section can help increase engagement and sales on your Mother's Day landing page. By organizing products by categories and themes, you can make it easier for shoppers to find the perfect gift for their mothers. Including product descriptions, images, and customer reviews can also help improve the shopping experience and boost conversion rates.

I hope my recommendations will be beneficial for you. Have a nice day!

Best regards,

Richard | PageFly Team