How can I improve my online store's website design?

18 0 3



I would greatly appreciate some feedback on the website design of my online store. The link is:


Many thanks in advance!


Replies 5 (5)

Shopify Partner
15858 2372 3074


Welcome to the Shopify community.

Hope you are doing well. Here are a few suggestions.

Logo: You should need a proper logo to represent your brand. It should communicate your brand's message, values, and identity. It should be simple, distinctive, and memorable.

Logo Size: It’s important to note that your logo does not need to be exactly 410 pixels wide by 205px high.



Front Images: Use good quality featured and right dimension banner images with call-to-action buttons to captivate user attention. It should be resized images for mobile screens.

Please read these blogs:

Images should be in the best format.


Homepage: Homepage designs guide your visitors around your website. To engage visitors you need to work on the homepage layout design.



Include trust indicators on the homepage. Homepage content should be strategically decided. You can add a ‘Call to action banner’ ‘New arrivals’, ‘Top selling products, Most popular collection, announcement bar, Today's deals, and offers, etc on the homepage to engage users.

Your store should be clear navigation. The store should have easy to access the shopping cart.




Add Blog: You know creating/adding blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, and social media promotion to drive search traffic to your website.



Blogs build trust with your customers and improve shopify SEO ranking. Blogs can boost sales.


Trust Signals: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customers' trust and help customers to feel more secure in their buying decision.


Improve SEO, links, usability, and performance score to increase conversion & sales (Your page could be better)


Check your store with the Page insight tool to get the score. because the low mobile score can kill the website traffic and lose revenue. optimizing a Shopify site for high page load speed is a major priority.



Google Search Console : 

Is your website exist on the search result page? (Your brand name). If yes then it's good to see, google is indexing and the user will reach you easily. Unless your store is completely invisible. 

If you are not using the Google Search Console yet, set it up now. Google Search Console report will let you know if your pages are indexed or not at all. If none of your pages can be found by Google, then it may have an issue, as this means no organic traffic at all. And No traffic means no Conversion.  


  • Find the Pages, Where You Lose the Most Customers. Convert More of the Shoppers Who Put Products in Their Carts. Check your store bounce rate.
  • Showcase How Popular Product Pages Are. Promote Offers With Push Notifications in the form of Popups or announcement bars. Optimize Your Product Pages. 
  • Look at the difference between your New Visitors and your Returning Visitors. For most Shopify stores, your returning visitors will have a much higher conversion rate than your new visitors.


You need to focus on the following points........

  • Highlight product benefits clearly
  • Allow guest checkout.
  • Choose relevant keywords
  • Identify your target customers.
  • Use design to improve user experience.
  • Create Content That Converts
  • Mobile-friendliness
  • Check bounce rate regularly
  • Offer competitive prices 
  • Send Relevant Emails
  • Make Use of First-time Offers 

Hope these points will help you! We will share a free audit report of your store If you wish!

Visit our website to get more information :

Get pass your Store Core Web Vital Free Speed Optimization Audit, Chat on WhatsApp | Skype : oscprofessionals-87 | Email: | Custom Pricing Wholesale App : Free | Hire us | Guaranteed Site Speed Optimization | Website Free Audit | Shopify Theme Customization | Build Shopify Private App | Shopify SEO | Digital Marketing

Shopify Partner
2405 223 535

Hello @caterina12345,

Greetings! I am Gina from the flareAI app.

The design is very professional and well done.

However I have a few suggestions for improvement.

1. For better user navigation add the Home page link at the starting of the main menu.
2. Display store's contact info like phone number, email address, and office address in the Contact Us page.
3. Create a Facebook account for your store. Having a Facebook Store is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
4. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

SATIN HAIR CAP – GLAZED 2023-02-16 07-14-35.png
5. Add detailed filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
6. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.


Hope this helps


flareAI : Get Sales from Google Search, on Autopilot
$10+ billion in eCommerce on Google Search, every day. Find out how much you are missing
18 0 3

Thank you very much, Gina! All very helpful recommendations, I greatly appreciate them 🙂

Shopify Partner
4226 957 1603

Hi @caterina12345,


This is Richard from PageFly - Landing Page Builder App. I’d like to provide my feedback for your store. 


1. Home page

  • Add a section to introduce your store/ brand story

I highly recommend you should add a section to introduce your store to customers. I notice that you have an About us page so you should take the content from that page and add an image.

A business can stand out with its brand story. A brand story helps customers understand more about your business and also helps your store look more professional. As Padelford, Shopify Vice President said, the more you put your story out there on different channels, the easier someone can find you.

  • Check grammar here. It should be BEST SELLERS



  • Show product details of some featured products

You are just showing some lists of products without showing any details. By showing product details of featured products, customers will stay longer on your store to discover and compare them and view others.


2. Collection page

I take an example of the Wellness Favourites collection page

> Add a secondary hover image on each product image

I recommend you should add a secondary hover image. By adding secondary hover images on each product image, customers can see a different image of each product and this provides more information as a visual aspect for customers and this also helps them to compare different products in a collection. 


3. Product page

I take an example of the Hot Air Brush product page 

  • Add more images that show the product “In Scale”, either in comparison to other objects or settings or on a model or human frame of reference.
  • Show some gif images or a video of how the product so customers can imagine how it works better. 
  • Provide a list of Recently viewed items


Users sometimes want to return to previously viewed items for a variety of reasons. For instance, customers frequently wanted to go back to a product they’d viewed earlier simply to reevaluate it after having reviewed and rejected alternative items. However, if it’s too difficult to refind previously viewed items, users will likely grow fatigued and frustrated, and may not purchase anything at all. You can use Wiser or AiTrillion apps.


I hope my suggestion will be helpful for you.


Warm regards,

Richard | PageFly


Please let me know if it works by giving it a Like or marking it as a solution!

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18 0 3

Thank you very much for the detailed feedback!