Re: Sells

How can I sell products effectively on social media?

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How to sell product on online social media

Replies 5 (5)

Shopify Staff
1690 177 282

Hi, @Aadil3!

Thanks for reaching out in our Community forums and for sharing your concern, I’d be happy to help.


Selling your products on Social media is a great way to increase the visibility of your brand and convert more sales. Once you have your Shopify store up and running, you can begin adding various sales channels that will allow you to link your accounts to your social platforms. Feel free to check out our guide on how to add a sales channel to your admin. Following that, you will need to sign up and connect your store to the specific commerce site. For example, if you click on Facebook, you will be able to see the steps necessary to do so. 


To provide some context, selecting the right platforms depends on your business as certain platforms are better than others. However, when considering the daily active users, these are the top four platforms: 

  1. Facebook
  2. Instagram
  3. TikTok 
  4. Pinterest

I'd like to know more about which platforms you are considering, and I'll be happy to share a guide on how you can get this up and running.


Mac | Social Care @ Shopify 
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Shopify Partner
2405 223 541

Hello @Aadil3,

Gina here from flareAI.

Having an online presence on social media helps you establish a brand. Most online buyers rely on reviews and social proof before buying anything, being active and engaged with other users helps to build trust. Social selling uses social media platforms like Facebook, LinkedIn, and Twitter to connect and engage directly with your target sales prospects.

You can refer to these documentations for better understanding and connect with different social channels:

Hope this helps.

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To sell a product on social media, you have to first ensure that you have created accounts on various social media platforms not one. In this day and age, I would suggest focusing on tik tok, twitter, and Instagram.

Secondly, you should create content targeted at specific audiences depending on the product you will be selling. For this purpose, you could hire a marketer for optimum results.

Please let me know if it works by giving it a Like or marking it as a solution!
Increase sales with the Bundle app for Shopify merchants.
New Member
41 0 0

You can also try social selling or conversational selling. It is important not to confuse selling on social media with social media marketing and advertising. Social selling means direct and personal interaction with customers via their social media activity to create a sense of credibility and establish a relationship. Social media marketing, on the other hand, means conducting promotional activities using the company’s social media accounts and building brand awareness that way.


My team and I have developed an app to help small business owners do social selling and social media customer service. It unifies social conversations, and better enables your marketing, sales or customer service conversations with your customers faster, so as to sell via personalized messaging and deliver excellent customer service. 

Chat Breezes - Market, sell & support better for social channels in an omnichannel platform

Shopify Staff
1690 177 282

Hi again, @Aadil3!


I hope your day is going well. I just wanted to check in with you to ensure that you receive the support you may need regarding the topic of selling your products on social media. Have you had a chance to implement any suggestions in this thread? If so, which ones have worked for you? 


Mac | Social Care @ Shopify 
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog