How can I start with keyword research for my online store's SEO?

oliverjames2323
Visitor
1 0 1

As a total newbie, I have no idea where to begin. To improve my SEO, I want to blog for my Shopify store. After reading about it, I'm a little overwhelmed by all the tools and a little lost. I can't seem to access the Google Keyword Planner. Every time I go to it, google just asks me to set up an ad. Is there another free tool I can use to figure out which keywords from the list I've brainstormed are worth pursuing? I would also like to learn more about what metrics to look for when deciding which keywords to pursue, so a link to a helpful article would also be helpful.

Replies 4 (4)

Rio
Shopify Staff
294 20 42

Hi, @oliverjames2323!

 

This is Rio here from the Shopify Community team. 

 

That's a great question! I'm happy to share some alternative keyword research tools, as well as my favorite guide for getting started with SEO. 

 

Firstly, I suggest Shopify Learn's Beginner Course on SEO. This course covers everything you'll need. Different tools, best practices, and a 3-step framework for SEO growth. This will help break down and simplify the process to only the things you need so it's not so overwhelming. 

 

Then below I'll share the tools most SEO researchers would use. There are quite a few so feel free to bounce around them. 

 

Übersuggest
KeywordTool.io 

Ahrefs 
Open Site Explorer  

SEMrush 
WordStream 

 

I highly suggest doing the course first as you'll learn how to best use these tools effectively and efficiently. 

 

Hope this helps! 

 

Cheers. 

Rio | Shopify 
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soleseriouss
Trailblazer
316 10 38

GKP is the free tool to use, you just need to set it up correctly to use it. if you're using paid tool, you don't need to do these things. 

Online Sneaker Store - Soleseriouss

flareAI
Shopify Partner
2405 223 535

Hello @oliverjames2323,

 

This is flareAI - Generating Sales from Google Search, on Autopilot. Helping Shopify merchants in generating $5+ million in sales from Google Search.


If my suggestions helps you, please Like and Accept solution to let me know


I would like to give you some suggestions regarding your question here.


There are lot of free SEO keyword tools like:


Rank Tracker 
SEMrush 
Ubersuggest 
Google Trends 


You have to add keywords not only in blogging but also on product pages. Add keywords which are the search terms that people use with the search engines and will be what guide you in your search engine optimization. Once you gather all relevant keywords that are relevant to your product and your niche market, begin using them all throughout your website like in Product Titles, Product Descriptions, Alt Tags on Images, and any other additional content.


Also make sure you have unique content throughout the page like unique titles, page urls, and descriptions. Your product description should be detailed and evocative. Include vital product specifications as well as a powerful story about the product. Commerce is built on great storytelling.


Your ongoing SEO efforts can only work if the page is indexed (found) by Google. Unless your site (or store) is many years old and has very few products, there is no guarantee that all the pages you carefully SEO'ed are actually indexed (found) by Google. You will get more organic sales when your products are found on free sales channels like Google Search and you will start getting order conversions for virtually zero cost. flareAI is a bot, so unlike a traditional stuff you don't need to do a thing. Apps & tools need you to learn skills, hire people and dedicate time to get stuff done. Bot is different, it does stuff for you saving you time & expense. flareAI works every day for you, tapping into Google Search and 20+ of world's best & biggest free sales channels.


I hope that the above list's tips will help you solve your query

 

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.


Gina
flareAI

flareAI : Get Sales from Google Search, on Autopilot
$10+ billion in eCommerce on Google Search, every day. Find out how much you are missing

Chris-Jünemann
New Member
4 0 0

Hey there,

 

In order for you to access the FREE Keyword Planner Tool from Google Ads, you need to change your Google Ads Interface to "Expert Mode". After creating an account you can skip ad creation. Alternatively, you can create a campaign and directly stop the campaign afterwards. When you'll find the Tool icon on the top right corner. Click on it.

 

It the setting switch cannot be found there, scroll all the way to the bottom of the page.
Look for a little text saying something along the lines of switch to expert mode.

After being in expert mode, you can hit the tool icon again and then you will find many more options to choose from. One of those is Google Keyword Planner.

 

Does this help you?

I'm a certified Google Shopping Ads & Google Search Ads Expert, Google Partner and Tracking Specialist | https://www.google.com/partners/agency?id=4521900259 | Founder of Conversionizers | https://conversionizers.com/