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How much should I spend on advertising during holiday season?

New Member
35 0 0

Hello everyone,

I have two questions and I will be so happy to get any kind of help! I am assigning a certain advertising budget for November and December (holiday season), would anyone suggest certain numbers? because it’s my first holiday season as an ecommerace marketer. I will focus on influencer marketing, because I think it’s the most reliable advertising technique.

My 2nd question is about conversion rate, I am trying to improve it. I as working on that for that last 3 months, but you know! Different perspective is always better! 

This is my website, any positive criticism will be appreciated. 

Replies 3 (3)
Shopify Partner
131 0 12

I see the same active topic discussing about holiday marketing this year. You can go there and ask other people:

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Shopify Expert
99 0 3

Great question. Another question to think about is POST holiday sales. Huge opportunity.

Don’t be afraid to introduce new products during baseline periods. Doing so can lift baseline performance and close the gap between exciting promo periods and evergreen months. Remember, anytime you have newness on the site, you not only give your visitors a reason to buy, but you train them to come back more often. They can expect something different when they get there. 

Wrote about this in detail here:

Good luck!


Kevin Simonson is the CEO of Metric Digital, a performance marketing agency in New York City that focuses on driving revenue and customers through for ecommerce business via online advertising, email and other digital marketing channels.
New Member
13 0 0

Great question. In Holliday, There are two thing one is you can get huge sales or don't get sales. So don't be afraid just carry on your all marketing policy to keep your store perfect.