How to effectively structure and present product bundles and volume discounts?

AlexFBCK
Shopify Partner
3 0 0

Hi All, hoping for some assistance from the community on the best way to structure and present our bundle offerings / volume discounts.

 

We have a main feature product showcased in our paid ads, and the traffic from these ads is directed to its product page. From here we have some upsell and add on products that we want to incentivize people to purchase. We currently have volume based discounts when 3 or more products are purchased. To summaries we currently have the following products / discounts:

 

Feature Product - $29.99 (two colours)

Product Add On 1 - $26.99 (two colours)

Product Add on 2 - $39.99 (two colours)

 

Volume Discounts

Buy 3 – 20% discount

Buy 4 – 20% discount and qualify for free shipping (Order value > $75)

Buy 5 – 25% discount and qualify for free shipping above (Order value > $75)

 

We are trying to figure out the best offerings for the following bundles:

  1. 1 x feature product, add on 1, add on 2 (Set of 3 x products in one colour) - $96.97 Full price
  2. 2 x feature product, 2 x add on 1 (Set of each colour, 4 x products) - $113.96 Full price
  3. 2 x feature product, 2 x add on 2 (set of each colour, 4 x products)  - $139.96 Full price
  4. 2 x feature product, add on 1, add on 2 (Set of 3 x products in both colours, 6 total - $193.94

 

Our aim is to increase our average order value and we are looking to please get recommendations on how to best structure the discounts. We have strong gross margin on the product, so we can afford a generous discount, however we also don’t want to give up margin unnecessarily or devalue our brand. Further we are looking at suggestions on how best to show or link these offerings from the product page. We have a separate bundles page, however as our traffic is landing on our feature product page, we don’t want them to miss seeing these offers. The struggle we have with including “add on’s” is allowing people to choose their preferred colour selections. We have been using the Assortion bundle app, but struggling to work out the cleanest, highest converting application.

 

Any assistance would be much appreciated!

Reply 1 (1)

PaulNewton
Shopify Partner
6275 573 1323

Hi @AlexFBCK this is a bit dense for casual forum replies. So i'm mainly breaking down baked in meta issues.

 

Generally once there's this many possible moving parts it's either aggressively simplify, continue burning the time on exploring possible solution/apps,  or invest in bespoke solutions.

 

Buried the lede kinda:

Our aim is to increase our average order value

struggling to work out the cleanest, highest converting application.


AOV generally require customer insights ,data backed, not just a list of product&pricing combos.

 

You'd have to build custom for your specifics to attempt to try and meet that expectation.

The only other thing is to do the heavy lifting of test and shortlisting the relevant apps as there is no such thing as "best" for every business; when there's not already a shortlist it's a noisy marketing term not a clear business fact.

 

the best way to structure and present our bundle offerings / volume discounts.

...

however we also don’t want to give up margin unnecessarily or devalue our brand.


Don't say discount(s) then; Say ,think, and message: quantity breaks or tier pricing or volume pricing, etc;

  • Don't use shopify-discounts as that will just show up as "discount" throughout all the shopify touchpoints. Major hassle to control that messaging.
  • Some apps may use the draft orders api[1] to create custom line item prices avoiding any "discount" messaging; but may also have other tradeoffs like missing info in reports
  • Make singular products with the proper price that represent the bundles.This can also open multichannel without relying on online-sales channel apps to generate a "bundle".
  • Use an app to sync the order inventory change to the components[2] stock.
  • Use a dynamic pricing app, on the bundle(s),  to dial in the nebulous "best" .
  • Then probably use upsell app that can trigger based on what's in the cart to show the proper bundles.
  • Or customize theme to swap in out bundles for sets of products as upsells in the cart, etc.

An advanced & expensive alternative is being on Shopify-Plus and trying to utilize the B2B & wholesale features for volume pricing .

 

Feature Product - $29.99 (two colours)

....

....

We are trying to figure out the best offerings for the following bundles:

  1. ...

That's a lot of unfamiliar products and pricing and math for others to spreadsheet through with zero customer behavior data, etc etc.

 

Simplify the ask for forum contributors,  or find a conversion expert. 

 

 feature product showcased in our paid ads, and the traffic from these ads is directed to its product page. 

...We have a separate bundles page, however as our traffic is landing on our feature product page, we don’t want them to miss seeing these offers.


Ab-testing, if there is enough traffic and budget  , for a landing/marketing page.

 

 Further we are looking at suggestions on how best to show or link these offerings from the product page. The struggle we have with including “add on’s” is allowing people to choose their preferred colour selections.


Use line item properties in a theme customization, or a personalization app.

Like how a jewelry store would ask for monogram text.

This depends on the capability of fulfillment though and may need the orders to be edited to convert the line-item-properties to actual line-item-variants.

https://community.shopify.com/c/shopify-design/product-pages-get-customization-information-for-produ... 

 

 

Good Hunting.

 

 

1. https://tasks.mechanic.dev/create-a-draft-order-from-the-cart 

2. shopify functions has beta for cart transformations so watch out for future possibilities in cleaner bundling.

 

 

Save time & money ,Ask Questions The Smart Way


Confused? Busy? Get the solution you need paull.newton+shopifyforum@gmail.com


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