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How to get backlinks to my fitness clothing store

50 0 4

Hi Guys, 

After 18 months I believe its time to work on my stores SEO (I know, I should have done it sooner).

Im just wondering if anyone has any tried and tested methods to getting backlinks to your website. My website is a fitness clothing/ gym apparel / sportswear business. 

I know there are many buckets to try and fill for better SEO but could anyone give me an insight to some methods I could do myself. Last month we begun blogging, which I think is a step in the right direction. 

Would appreciate any comments,

Kind Regards,


Replies 11 (11)
Shopify Partner
55 0 1

Hey Tom,

One of my long-time clients is within the fitness apparel industry. Though I personally do not run SEO for him, I find success via Facebook ads and niche Google ads. I know that my client recently switched his SEO management over to a new freelancer and results have skyrocketed within the past 3 months. 

If you would like me to put you in touch with him, please let me know. You can reach me at 


This is not at all a sales pitch - just figured he is an appropriate contact to speak to with experience in the industry.



Uri W. 

Shopify Partner
36 0 7

Refer to this guide from Brian Dean - 

This is a great place to start from. - Web Push Notifications for E-Commerce, Bloggers and More
Shopify Partner
5 0 0

Hey Tom!

Have you thought about creating infographics to get backlinks? Publish helpful fitness infographics (packed with info and statistics) on sites like With's embed code for your infographic, you never know how many backlinks you'll receive when others embed your graphic on their sites. Here's one I created for plumbing professionals:

Just one idea you can try! Good luck to you. ?️

Your Prescription for Quality Content Marketing Posts. Custom, On-Demand Blog Posts When You Need Them! Shopify Partner Twitter: @GhostBlogr4Hire
Shopify Partner
1056 0 111

Hi Tom! Maggie, a Shopify Partner here 🙂

Yes, I agree backlinko is a trusted source of backlinking. While I do not recommend ads as backlinking strategy [backlinks as default should be giving you credits for the years to come, and ads will stop once you stop paying]. What I recommend is connecting with your target audience and be present in the places where they are active [discussion boards, members clubs, advice forums] and give your advice there, posting regularly, building your authority and posting links to your site, if relevant. Optomize your content, so it's shareable, blog regularly and be active on social media. These are the best ways to earn relevant becklinks.


Maggie Tuczapska

Rock Paper Copy

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Shopify Expert
4 0 0

Hi Tom,

To get some relevant links you need to do some research on web and find out the related blogs, forums and take part in discussions over blogs via blog commenting, and in forums as well. Apart from this, if you want to put some extra efforts and speed up the process then here are few additional things you can do:

1. Guest Blog postings
2. Managing your website blog and linking back the product pages with correct anchor text
3. Sharing blogs and products on Social media
4. You can create profiles with your website homepage link on several social websites
5. Check your top competitors' backlinks using any good backlink checker tool, and try to build links on the same places 
6. Give your expert advice by publishing a helpful Article on some popular sites on web
7. even there is lots to do...


Alekh Verma
eSearch Logix 

Alekh Verma Digital Marketing and e-Commerce Expert
New Member
1 0 0

I'm looking for backlinks for my website too. I'm a blogger. I'm open to guest posting on my blog about activewear if that interests you. 

5 0 1

Hi Tom

Yes, I agree backlinks is a trusted source of backlinking. A backlink is a link from one website to another, and when done right, high-quality and relevant backlinks can help you to increase your website's ranking position within search engines.  Backlinks are the bread and butter of every SEO expert’s toolkit. Try these 7strategies to get your website ranking higher in no time!


1.Develop Shareable Content

2. Write Guest Posts

3. Create infographics

4. Become a Source For Reporters and Bloggers

5. Backlink from Your Own Website

8. Write Guest Posts on Other Blogs

9.Track Your Competitors’ Backlinks and ‘Steal’ Them



EZ Rankings

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Shopify Partner
295 28 81

Hi Tom,

there has been already a lot of strategies mentioned (guest blogging, checking backlinks of your competitors, sharing your blog posts on social media, etc.).

How about connecting with some active bloggers and influencers who are interested in fitness (and could be a fit with your brand)? You can also check fitness studios you think could be willing to cooperate with you (sharing your blog posts, including your brand/product in their blog posts, recommending your products to their customers). 

If they find your product/brand interesting and think that for their audience/customers there's a fit and that they might benefit for it, they might be willing to cooperate with you. I have some positive experience with this, however, it takes quite a lot of time to find the right bloggers/influencers/websites who will be willing to invest time in discussing the cooperation with you and take further steps.

Btw. it doesn't mean that you have to pay them for it (I don't mean this kind of cooperation), what worked for me was that if you explain the benefits for them clearly and they think there's a fit, they will be happy to cooperate with you. 

Best regards,



Send me a link to your store to and I'll help you out.
For more info what I do, visit
New Member
1 0 0

The useful methods to build quality backlinks are:

Guest posts on related websites
Build links with web2.0 submission
Broken links method
Blog commenting
Article Publishing
Niche forums
Email outreach to influencers
Create Competitors’ Backlinks

Thanks & Regards
Vikas Singh


New Member
2 0 0

To my personal experience, I am creating backlinks using the ahrefs tool.  Using ahrefs you can do competitor backlink research and you can also get backlinks where your competitors are taken backlinks. 

If you want to learn more about Link Building or SEO techniques contact us.

Digital Marketing Executive at TechAvidus,

Bhavik Sadhu

New Member
1 0 0


Hello Tom,


Backlinks are highly valuable for search engine optimization. They provide a vote of confidence for your website and your content and here are a few things to do.

1. Articles post
2. Web-2.0 submission
3. Guest submission
4. Forum and Blog Comment
5. PowerPoint and Infographics
6. (Citation, Review, and Dir)

These are the few things there are so many things to do but you have constantly look at your site.

Best regards,

Ash - eSign Web Services

Ashwani Kumar Sharma
eSign Web Services